A Study Of Facebook Profile Pictures - 1649 Words

Nous Sommes tous Unis A Study of Facebook Profile Pictures Following the November 2015 Paris Attacks The Introduction The topic of mass shootings and terrorist attacks has been of particular attention to the American public this year. But the huge event that has truly shocked Americans was the November 13th attacks on Paris. In just a half hour gunmen and suicide bombers hit a concert hall, a major stadium, restaurants and bars, and left 130 people dead and almost four hundred wounded. The attacks on Paris monopolized the media, and soon no one found themselves ignorant of the events that occurred on that Friday the 13th. Immediately the world turned to France, and for the first time Americans were able to repay the French for their empathy shown after the tragedies on 9/11. In a method previously reserved for domestic issues, Facebook began to offer an option to its users. Patrons had the option to layer the French flap over their profile picture for as long as the user wished to use it. This action was offered as a way to stand in solidarity with France during their time of mourni ng. The Purpose Being a Facebook user, I found myself experiencing this campaign for solidarity first-hand. I was immediately intrigued by this, and wondered if the phenomenon would become as popular as I predicted. It went above and beyond all expectation. While scrolling through a Newsfeed it became out of the ordinary to find a profile picture without the French filter. These events inShow MoreRelatedThe Adolescents Of Alcohol Related Risks883 Words   |  4 PagesIn this article a study was conducted on the adolescents of alcohol related risks. Most of the alcoholic drinks have been mostly used by teenagers. To see what causes these factors of teenagers drinking Dana Litt tell us the hypothesis. She stated â€Å"It was hypothesized that there would be a main effect of the norm manipulation such that participants in the user condition (those who view primarily user profiles) would report greater perceptions of older peer alcohol use and willingness to use alcoholRead MoreSocial Netw orking in the Classroom671 Words   |  3 PagesSocial media is a highly used by college students, high school students and some middle school student. The most popular social networking site is Facebook. The newest social networking site is Instagram. About 90% of undergraduates on the majority of college campuses and 90% of high school students use social media sites, creating online profiles of themselves and adding other users to their lists of â€Å"friends† on the network (Manago, Taylor and Greenfield 2014). Social networking plays an influentialRead MorePsychology Of Personality : Fall 20151580 Words   |  7 PagesKarina Vizcaino Psychology of Personality Fall 2015 Identity Claims on Facebook Facebook is an online social networking website that makes it easy for a person to connect and share with family and friends online. The program was first designed and created by college students in 2004, and by the year of 2006 it became very huge with many especially with those of age 13. The reason why many love Facebook and why is it so unique it has the ability to connect and share with the peopleRead MoreThe Truth about Facebook753 Words   |  3 Pages One of the most famous social networks is Facebook, which was founded by Mark Zuckerberg. It is market as a new way to get connected with people all over the world. Facebook really revolutionizes the way people communicates with each other. But just like every things that came before it, Facebook also has its share of problems. Facebook gives people a false sense of security, does not make people happier and can ruin one’s future employment. Facebook is a threat to privacy. Billy Graham once saidRead MoreUniversity Of New York : Study And Personality Impressions1344 Words   |  6 PagesFacebook Info Page Study and Personality Impressions Lesly Cabrera City College of New York Study purpose and rationale It is said that one can tell a lot about a person by looking at their Facebook page. People find them selves looking at other individuals Facebook profiles and consciously or unconsciously make assumptions of the individual’s personality. This research conducted by Zorana Ivcevic and Nalini Ambady from Tufts University, examines exactly that and serves two main reasons. The firstRead MoreSocial Media And Its Impact On Society1359 Words   |  6 PagesFacebook, like most of the internet, is an excellent innovation that has become a part of our daily lives. It presents us with an opportunity to intermingle with a much broader network of people. You can form your own online individuality, while also learning how social media supports the creation of new relationships and communities. For the people who want to be entrepreneurs, it might be an introduction to business as you think of how to â€Å"promote yourself. Individuals with particular social identitiesRead MoreFacebook Is A Social Networking Site1467 Words   |  6 PagesFacebook is a social networking site (SNS) where people can communicate with one another, share photos and posts, and poke one another. Numerous studies have been conducted concerning Facebook, and an array of social and psychological theories have been used to study the SNS. When I was looking through my profile from over the years, I began to notice characteristics about me that I tried to present to my audience. Self-esteem issues were present in my profile, and the social comparison theory relatedRead MoreExploring The Motivations For Using Social Media, And Will Focus On Self Presentation1424 Words   |  6 Pages7% in 2005 (PewResearchCentre, 2015). Facebook is the largest social networking website, with more than 1,550 million active users as of January 2016 (Statista, 2016). This essay will explore the motivations for using social media, and will particularly focus on self-presentation. One common theory suggests that individuals use social media to create idealised personalities – the â€Å"self-idealisation† theory (Mango et al, 2008). According to this theory, profile owners display ideal traits that doRead MoreSocial Network Sites and Social Interaction1403 Words   |  6 Pages(cite). Social network sites is defined â€Å"as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system† (cite, real). Social network sites such as Facebook, YouTube, and Instagram have drawn millions of people, and in doing so, it has also given them more power over how they presentRead MorePrivacy And Security : Facebook And Snap Chat1692 Words   |  7 PagesPrivacy and Security in Facebook and Snap chat The uprising of Web 2.0 has contributed to a significant rise in the number of technologies designed to enable the dissemination of user-generated content. SnapChat, Facebook, any number of blogging tools—can be referred to under a number of different labels, but the generally accepted term is â€Å"social media†. While in 2016 they are anything but new, social media continues to gain prominence to the point where they are a somewhat ubiquitous presence

Marketing Skill And Finance Capital Business Essay - Free Essay Example

Sample details Pages: 10 Words: 3035 Downloads: 10 Date added: 2017/06/26 Category Marketing Essay Type Narrative essay Did you like this example? Multinational company (MNC) is a multinational corporation that functions with a headquarters in the origin of that country, while having other facilities and assets that are based in location of other countries. Multinational Corporation that operates in different countries provides technology, marketing skill and finance capital for a more profitable market in return. Many host countries have impose regulation which gives them a portion of share in profit, market and also jobs which is generated by multinational corporation in that particular country. Don’t waste time! Our writers will create an original "Marketing Skill And Finance Capital Business Essay" essay for you Create order Multinational company can be categories into 3 elements which is horizontally integrated multinational corporations, vertically integrated multinational corporations and diversified multinational corporations Horizontally integrated multinational corporations Corporations that manage production establishments in different countries that produces similar products ( example, McDonalds) Vertically integrated multinational corporations Manage production establishment in certain countries to produce products as input to its production establishment in other countries ( example, Adidas) Diversified multinational corporations Production Establishment is neither horizontally or vertically integrated ( example Microsoft) Globalisation: Globalisation can be seen in much different way, one way of seeing it as increase in the share of economic activity that is taking place across national boundaries. The impact of globalization can be both positive and negative, the positive side can be seen the potential of generating wealth and improving the living standards of a country. Countries that have the skill and resources are able to take advantage of the opportunities provided by global market. However, it seems to be flaws for countries that do not fall into this category. Globalisation can be said to have increase the gap between of poor and rich people, this can be seen through policies that are drives globalization process in the matter of business and not for the people. Below are the points of view of people regarding the debate of globalization. Positive view Globalization is about worldwide economic activity about open markets, competition and the free flow of goods, services, capital and knowledge. Consu mers are its principal beneficiary. Its benefits in terms of faster growth, quicker access to new technology, cheaper imports and greater competition are available for all. Globalization has made the world economy more efficient and has created hundreds of millions of jobs, mainly, but not only, in developing countries. It generates an upward spiral of jobs and prosperity for countries that embrace the process, although the advantages will not reach everybody at the same time. ICC (International Chamber of Commerce) brief on globalization (Globaled, 2009) Negative view What are doing, in the name of globalisation, to the poor is brutal and unforgivable. This is especially evident in India as we witness the unfolding disasters of globalisation, especially in food and agriculture.Dr Vandana Shiva, environmental (Globaled, 2009) Introduction: Unilever as an MNC Unilever was form in year 1930 through merger by Lever Brother in British and Marganie Unie of the Dutch and now Unilever is based in London. They offer a wide range of products in food, beverages, personal care products and many more. The success story of Unilever can be seen in the annual turnover in the year 2009 which is ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬39.8billion worldwide and employs 163,000 employees around the world. Unilever established as a MNC because they have a headquarter in London, United Kingdom while other businesses operating in other countries. Here we will study how globalization and Unilever gives impact to the society as a whole. Macro-environment for Unilever in host country United Kingdom (PEST analysis) : Political Unilever being a MNC company in the world does not support any political parties whose activities is to promote the party interest, this is because they believe that the business they operate in must be behave with honesty , integrity and openness. However, the political trends still affects Unilever for example in UK where the headquarter is situated. In early February 2010, Unilever has been burden by the increase of taxation by the UK government. Initially, the company is already facing economic instability because consumer is unwillingly to spend more money. Paul Polman, the chief executive said that to the daily mail (The Telegraph 2010), If on top of that we would get an additional regulatory or tax environment that would make us non-competitive that would be unfortunate for the UK. Source: (www.unilever.com/images/ir_Charts%201996%202006_tcm13-90292.pdf) The graph above shows us the expenditure cost of Unilever from year 2000 to 2009. From year 2000 until 2004, Unilever has been less on expenditure such as manufacturing facilities, and research and development sector. As of year 2004 onwards the cost has been increasing yearly until 1,700 (million) and with the recent increase of taxation in UK, Unilever will have to spend more on expenditure cost in the year to come. This would be a motivational factor for the firm to encounter the problem by setting effective strategies to sustain such taxation rate at the same time remain competitive from price aspect. Economic environment In the economic environment, Unilever generates wealth by adding value to raw materials, and manufacturing their product for the consumers. The parties that are involved in the economic environment are their employees, government, investors, and many more communities that benefits from the activities of the company. Source: (www.unilever.com//sd_UnileverSDReport170310_amended_tcm13-212972.pdf) This graph shows the parties that benefit from the activities that are ventured by Unilever in UK. Despite the economic instability that happens in decades, Unilever is still able to generate an operating profit of ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬5,020 and sales of ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 39,823 million in 2009. This graph shows us that the employees gain the biggest share of the company which is ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬5.2billion, whereas the least share is earn by the local communities which is ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬89million. The provider of capital obtains the 2nd highest share which is ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬2.5billion and the governments gain ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬959million from the company in the form of corporation tax that is issued by the government. Sociological Environment Making a difference in society is one of Unilevers biggest goals because they want to deliver the best and to give back to the society that has been supporting the success of Unilever. Unilever will be focusing on giving more choice to consumers, focusing more on research and development on healthier products, to provide nutrition information to the understanding of consumers and also improving nutrition quality of their products. In order to improve the nutritional quality of the product and maintaining the taste, it is estimated that reduction of salt intake by 1g can reduce the chances of strokes by 5%. The Nutrition Enhancement Programme has come up with a strategy known as salt reduction strategy that stated in 2009 we set product benchmarks to achieve a dietary intake of 6 g of salt per day by the end of 2010, with the ambition to reduce further to5 g per day by the end of 2015 Unilever has also extended their impact by working together with World Food Programme (WFP) w here they support developing countries and improving the health and nutrition of product. In order to reach out to the people, Unilever in UK has donated ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬500, 00 through global partnership and with (WFP). Technology Environment In the technology sector, Unilever has been spending in the area of e-business to improve brands communication and market through internet, and also making transaction simple along chain. Unilever Technology has work together with Unilever R D group in order to meet consumers needs. In the year 2003, Unilever introduce the new pallet live storage system from Bitto Storage System Ltd. The purpose of this technology is to store frozen products. Plans are being made to improve IT infrastructure in Unilever. For example, increment in the energy-efficiency of data centers and applying power management strategies. Tele presence video conferencing is also applied in order to reduce the impact of business travelling. Macro environment of Unilever in different countries Political Unilever in Nigeria are now facing with difficult time this is because of the governments policy such as nationalisation and also to deplore state infrastructure .The effect of this has made given Unilever with no choice but to consider pulling out of Nigeria and relocate them to Ghana. Unilever chose to leave is because there is no commitment made to the deplorable state of basic infrastructure in the country that causes a big loss to the business. Unilever is also losing business because the inadequate power supply which has cost billion of naira and multiple taxation from regime in Nigeria has reduce the profit made drastically. The government of Nigeria should intervene this issue of basic infrastructure and develop the necessity needed before Unilever pulls out and cause bigger lose to the country such as increase in the rate of unemployment. Economic The market environment is highly competitive in the Western Europe and this has disrupted the market of Unilever, one of Unilevers main competitors in the Western Europe would be Procter Gamble (PG). EU free trade policy has also affected the profit potential of Unilever. Products are also force to reduce in price by retailers, and due to current economic tide many consumer are unwilling to purchase expensive products. Due to inflation and fluctuation of currency Unilever in some country such as Nigeria to be precise has suffered a decrease in profit in 2005 compared to 2004. Graph below will show the turnover of Unilever in Nigeria. Source: (https://investadvocate.com.ng/reports/doc_details/77-unilever-nigeria-plc-driving-growth-by-volume-september-07-2010-fsdh.html) This graph will show us the turnover in 2004 and 2005 is N3.34 billion (naira) and N2.56billion (naira) respectively. The profit after tax is N2.17billion (naira) and N1.61billion (naira) respectively in the year 2004 and 2005. From here we can conclude there is a decrease in profit in Unilever of Nigeria. Low per capital income of the people has also affected the market of Unilever because over 30% of African population lives on less than $1 per day. This would highly affect Unilevers competitiveness in the industry as it is important for an international firm to encounter every fluctuation in business, either currency or increment in taxation. It shows that Unilever has implemented a brilliant strategy to encounter the price factor for products, which is changing the packaging to affordable price by reducing the size, consumers crave for Unilevers product can still be fulfilled. Socio-cultural Unilever has done their part to maintain the socio-cultural environment with its sustainability development. The company has been working very hard to bring improvement hygiene and better nutrition to the people in Asia, Africa and Latin America. Over 30% of Africa population lives on less than $1 per day. The awareness for people regarding hygiene and nutrition is very important and this has given the opportunity to strengthen their goodwill. However, marketing vehicles such as advertisement in print media has been overcome with challenges such as low workforce. Therefore, employment of more resources is very important for instance face-to-face communication to increase the awareness of the people. Unilever has also employed 100 nationalities to ensure diversity between employees and consumers. This would align with sustainable environmental outcome that is increasingly important globally because the firm has implemented several remedies in enhancing its sustainable developm ent from human rights, community services and environmental aspects, such as donations and activities to increase cleanliness awareness among the African nation. Technology Sustainable development from environmental aspect can be seen as an important element for Unilever in improving its technology to reduce pollution towards the environment. The technologies implemented are highly effective in reducing pollution caused by the business and this is affected by the increment in awareness of environmental issues globally in recent decades for positive environmental outcomes. Impact of globalization: The people around the world have always given the opportunity to exchange goods, services, culture, and knowledge with each other. However, recent technology and reduce of barriers has increase the exchange rate in recent years. Globalisation has generated positive and negative impact towards countries. Positive impact In recent decades enhancing competition is factor for firms to set effective strategies to remain competitive and making profit in the future. Competition can promote efficiency and productivity for business with different challenges that an international firm has to encounter to maintain its business activities and profit because business strategy is crucial in order to excel as it would improve business systems and practices. Environmental awareness has contributed to positive environmental outcomes by encouraging the use of more efficient, less-polluting technologies. Negative impact Sustainable development is increasingly important because it is not only about how well a business runs, instead, how well the people is being treated. Human rights are also included in this section where fairness in treatment and other necessities of an employee or customer must be fulfilled. The income earned by individuals will decrease due to the economy fluctuation and also low profit for a firm. This could be seen during economy fluctuation where employees salary is cut and increment in unemployment. Therefore, the economy will not be improved. Potential impact of globalisation: Technology New technology in the business which has branches globally will impact the productivity and encourage effectiveness as it will improve the living standard of the people. Existing technologies has consume large amount of energy and chemical in producing products and as a result produce large amount of wastage of water. Unilever has co-operated with Voltea Limited in order to save the usage of water. Volteas breakthrough Capacitive Deionzation (CapDI) is the first desalination system that is able to recovery high water usage and also operates without producing any chemical that might pollute the water.The technology will soon be implemented by other businesses globally under the influence of Unilever, which was earlier to alter Unilevers host countries technology. Sustainable development Unilever has made approach in making tomorrow a better day. With their tag line creating a better future everyday shows that they have venture into enhancing the development of society. For the hygiene concern, Unilever are able to change the hygiene behaviour of 1 billion people in the future with emphasising on hygiene education programmes on developing countries such as Pakistan, African and also Sri Lanka. Reduction in the rate of carbon dioxide, water usage, and chemical waste will continue in the manufacturing operation because up to 2009, Unilever has manage to save up to 15% of water usage and reduce 25% of carbon dioxide emission to the environment. This would effectively influence lifestyle of undeveloped countries and areas globally as these countries deserve to have better living standards under global effort by Multinational Corporation. Changes in Lifestyle Change in lifestyle is a crucial factor in globalisation because the benefit that consumers extract from tea would affect the health of younger generation and consumption pattern of tea. Health is more important as time goes, tea is better than coffee from benefit because study has shown that tea containing anti-oxidant that can reduce the rate of getting a heart attack and cancer. Lipton tea from Unilever can also change the lifestyle of older adults enjoying the fact that a modest price for a cup of tea and snack, they can meet up with friends and family members instead of going to a bar and paying for an alcoholic drink that does not even bring much health benefits compare to what tea has to offer. Tea consumption Source: (https://www.fao.org/docrep/006/y4343e/y4343e05.htm) Tea exports Source: (https://www.fao.org/docrep/006/y4343e/y4343e05.htm) Graphs above demonstrated the tea consumption that is increasing tremendously. World tea consumption and exports are bot h playing a relatively profitable business. Strategy for globalisation: Unilever has applied several remedies and improvement in business activity in order to sustain globalisation that will give enormous impact to its business. Personal care for future sales growth and profitability Unilever has identified the key to achieve sustainable profitable growth through its personal care business segment as it generate the fastest-growing business compared to other sector such as food and beverages. Personal care business refers to the products that are self managed, such as hair shampoo and skin care products. This is because the demand for these products in the market has been increasing, as well as the existing sales from this segment is satisfying. However, Unilevers greatest rival Procter Gamble (PG) for many years have been more innovative and creative in introducing new products. In the previous year in the personal care sale increase only by 1.4% to ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬11.30billion while overall turnover rose by 1.4% to ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬40.2 billion. In order for creating future sales growth, Unilever will focus more personal care segment for future sale growth and sustaining profit from increasing raw material cost. Graph below sho ws the revenue increment in Unilevers products line, including personal care segments. Source: (https://www.goldmood.com/cosmos/h/UL.html) External Pressure and Organisational Restructuring High cost of raw material, adverse exchange rates and macroeconomic worries such as politic and regulation of countries might affect the performance of Unilever. In order to secure generation of profit and sustaining raw material cost Unilever has come up with few strategies. Unilever has to reduce 20,000 jobs across its production division and combine its Personal Care and food sector into one category to reduce cost that will be delivered to consumer. Unilever has come up with Path to Growth strategy that promises improvement in its performances. This strategy will help the organisation to restructure its two global divisions, Home Personal Care and Food into one division. This would effectively lower production costs that will be implied into price of the products and influence consumers consumption from price aspect. Price is a crucial matter to consumers due to economy fluctuation that will affect lower spending power. Restructuring Unilever Unilevers CEO Patrick Cescau has announce that Unilever will be changing their management structure in order to focus on developing markets and promoting executives with experience in that environment. This is due to the reason of constant change in global business activity which makes Unilevers management structure less effective to cope with latter business strategy. Centralising management has combined its central and Eastern Europe division will allow emerging economies to share similar consumer traits and potential for growth, as well as combining the cost that the firm has to sustain for distance management. Besides, combination of Home Personal Care and food sector is the companys effort to increase its profitability in profit by reducing production cost from workforce aspect. 2877words

A Rose For Emily By William Faulkner - 938 Words

William Faulkner’s â€Å"A Rose for Emily† is about an aristocratic spinster who is found dead by the townsfolk of Jefferson, Mississippi. They soon discover a warped secret while clearing out her house. The story is laid out into five parts, spread throughout a few decades involving Emily Grierson’s life. The authors purposefully shifted and manipulated time in the story for a reason; to learn about Emily’s life through a series of flashbacks. By moving backwards and forward in time from Emily’s funeral to her life as a young girl then weaving between time only to return to her funeral, Faulkner creates a complex, layered and multidimensional world. Faulkner offers two visions of time where one is precise and objective to reality and only the present exists, while the other is subjective to time and moves forward, but events don’t stay distant in time or memory. Emily is in a subjective realm where life moves on around her- but she stays committed, regardless of her past. The funeral in the beginning sets up the story along with the division between Emily and the townsfolk. â€Å"†¦the women mostly out of curiosity to see the inside of her house, which no one save an old man-servant – a combined gardener and cook – had seen in at least ten years† (pg. 99). It also sets up the framework for the isolation Emily was in, by talking about at her funeral. Some have come out of respect while most really came to have a peek through the mysterious life of Emily, which very few people ever gotShow MoreRelatedA Rose For Emily By William Faulkner923 Words   |  4 PagesA Rose for Emily; A Tale of The Old South William Faulkner was born in New Albany, Mississippi in 1897 but lived most of his life in Oxford, a small town nearby. After dropping out of high school then briefly joining the Canadian Air Force, he returned home and completed three terms at the University of Mississippi (Fulton 27). During his early twenties Faulkner spent time in New Orleans and Europe before returning to Oxford and publishing his first book of poems. In 1929 he married Estelle FranklinRead MoreA Rose For Emily By William Faulkner1729 Words   |  7 PagesJune 24, 2015 â€Å"A Rose for Emily† In every neighborhood there is always that one house that is a mystery to everyone. A house that everyone wants to know about, but nobody can seem to be able to dig up any answers. It’s the type of place that you would take any opportunity or excuse to get to explore. The littler that is known, the more the curiosity increases about this mysterious place or person. In the short story â€Å"A Rose for Emily† by William Faulkner, this mysterious person is Emily Grierson, andRead MoreA Rose For Emily By William Faulkner949 Words   |  4 PagesIn William Faulkner’s â€Å"A Rose for Emily† it is clear how Emily’s gender affects how the individuals in the town perceive her. Emily’s gender particularly affects how men understand her. Throughout the whole piece Emily is seen as a helpless individual who is lonely and has suffered losses throughout her life. When the reader reaches the end of the story the actions that Emily has taken is unexpected because of the way she is perceived by the narrator. In the beginning of the story, when the wholeRead MoreA Rose For Emily By William Faulkner1577 Words   |  7 Pagesâ€Å"A Sarah Markins Dr. Bibby ENG 107 February 11, 2015 â€Å"A Rose for Emily† by William Faulkner â€Å"A Rose for Emily†, written by William Faulkner in 1931, follows a series of peculiar events in Miss Emily Griersons life. Written in third person limited, Faulkner utilizes flashbacks to tell of the period between the death of Emily’s father and her own passing. Split into five short sections, the story starts out with the townspeople of Jefferson remembering Emily’s legacy and how each new generation ofRead MoreA Rose For Emily By William Faulkner1552 Words   |  7 PagesRyan Dunn Mrs. Williams English 11 March 11, 2016 In the short story â€Å"A Rose for Emily† by William Faulkner, the reader is given a glimpse of the internal conflict of the main character, living in the past, and the involvement of an over involved society causing the reader to look into the consciousness of an individual haunted by a past and lack of a future. The story is set in a post-Civil War town in the South. He is able to give the reader a glimpse of the practices and attitudes that had unitedRead MoreA Rose For Emily By William Faulkner1507 Words   |  7 Pages1897, William Cuthbert Faulkner was born in New Albany, Mississippi. He stands as one of the most preeminent American writers of the twentieth century. His literary reputation included poetry, novels, short stories, and screenplays. Faulkner won two Pulitzer Prizes for Fiction and the Nobel Prize in Literature. â€Å"A Rose for Emily† is a short fascinating story written by William Faulkner and it was his first short story published in a national m agazine. The story involved an old woman named Emily GriersonRead MoreA Rose For Emily By William Faulkner883 Words   |  4 PagesIn the timeless classic, â€Å"A rose for Emily† by William Faulkner we are introduced to Emily Grierson, a matured sheltered southern woman; born to a proud, aristocratic family presumably during the American Civil War. Through out the short story William Faulkner uses many literary devices such as symbolism, metaphors and allegory to play with â€Å"time† and how time reflects upon his main character Emily Grierson. Emily being one who denies the ability to see time for what it is linear and unchangeableRead MoreA Rose For Emily By William Faulkner1270 Words   |  6 PagesWilliam Faulkner’s short story â€Å"A Rose for Emily† thoroughly examines the life of a strange woman name Emily Grierson who lives in the town of Jefferson. If we examine â€Å"A Rose for Emily† in terms of formalist criticism, we see that the story dramatizes through setting, plot, characterization, and symbolism on how Miss Emily’s life is controlled by a possessive love she had for her father and lover. William Faulkner uses Emily’s life as the protagonist to examine from a formalist aspect. In orderRead MoreA Rose For Emily By William Faulkner1780 Words   |  8 PagesIn 1930, William Faulkner wrote a five-part story entitled â€Å"A Rose for Emily† that follows the life of a young woman named Miss Emily Grierson. Faulkner sets his story in the Old South, soon after the ending of America’s Civil War, and represents the decaying values of the Confederacy (Kirszner Mandell, 2013a, p. 244). One of these values which the text portrays quite often in â€Å"A Rose for Emily†, is the patriarchal custom of society viewing men as having more importance than their female counterpartsRead MoreA Rose For Emily By William Faulkner1277 Words   |  6 PagesMiss Emily Grierson, the main character in the strange short story â€Å"A Rose for Emily† written by William Faulkner. It would be best to examine her in a mental capacity as well as the circumstances that may affect her. Throughout the story, Miss Emily’s unpredictable and eccentric behavior becomes unusual, and the reader, like the townspeople in the story, is left to speculate how Miss Emily has spent years living and sleeping with the body of Homer Barron. An important quote from the story was that

Social Media Strategies Democracy Empowerment

Question: Discuss about the Social Media Strategies for Democracy Empowerment. Answer: Introduction Aims and Objectives of the report Social Media has popped up as one of the most important forum or a powerful tool for meeting the needs of your marketing arsenal(Study on social media and social networking as agents of participatory democracy and civic empowerment, 2013). While it takes time for setting up a company and commencing with its function; it takes more time to ensure that the set-up group meets the desirable profit and outcome with the motive of which it had started performing. The best way to increase the popularity of one's company leading to both sales and profit maximization; adhering to the social media strategies is the best option one has in hand. Almost all the leading successful companies of the world follow certain social media strategies which not only help in improving their promotion and marketing but also attract customers increasing the profit scale. Heading forward; this report gives an idea about the social media strategies taken up by Pizza Hut along. So here you go finding out which soc ial media strategies do they adhere to and how efficiently these strategies are in use by the company. Background of the company Pizza Hut, a wholly owned subsidiary company (restaurant) making the sell of delicacies like Italian-American Pizza, pasta and Buffalo wings came into being on 15th June 1958 which counts at least 57 years ago from the present day(Wu, Tsai, Peng, 2013). The honor of founding the company goes to Dan Carney and Frank Carney, who started the company with the aim of offering delicious Pizza and Pasta to their countrymen. This company much unknown to others is a subsidiary of Yum!Brands, Inc., which is also counted as one of the largest restaurants in the world. With the technological development and innovation of new marketing trend; the company has extended its roots with more than 6,000 Pizza Hut locations in the United States only and over 5,139 more in the surrounding 94 other countries which counts for a total of 11,139 branches for this food brand only(Wu, Tsai, Peng, 2013). Currently, this pizza selling house employs approximately over 1, 60,000 employees across the world and th e US together make the company the largest Pizza retailer in the world. Social Media Presence The company which started with a mere $600 borrowed by the owner brothers Frank and Dan; Pizza Hut today thousand time more per day compared to the preliminary investment done for starting with the business (Flynn, 2012). The company today has 6,300 stores alone in the US and has been successfully able to maintain its position in the competitive market because of its social media strategies. Analysis Pizza Hut has expanded its business successfully across various parts of the country relying entirely on the social media campaign extensively. The brand has taken up steps for the social campaigning through the mode of the respectable and responsible online community making fair use of their social media accounts which helps in holding a stronger prominence among the follower of these online sites (Flynn, 2012). Being a fun filled company aiming to provide people a mode of entertainment and gathering; Pizza Hut makes proper use of social media platforms, mobile apps and other various forms which help in developing social communication and marketing. This helps the company in growing new relationships and efficiently meeting up new challenges by setting up a mode of connection. Evaluation Pizza Hut effectively follows the social media strategies for an up commercial growth reaching out to the public successfully using many popular social media forums such as Twitter, Facebook, YouTube, Vine and its company website("Maximize social media presence", 2015). The invention of the smartphones has also helped the company developing its enterprise apps for reaching out to people very quickly thereby satisfying their needs. The company follows the social media strategies keeping into concern the existing trends prevailing in the news and social media market. It is because of such informative and planned social media presence followed by the brand which has helped it to save substantial advertisement charges. Some around 15,80,000 people like Pizza Huts Facebook page("Maximize social media presence", 2015). The brand's FB page contains commercials, promotional, news announcements, hashtags by celebrities and newsfeeds. Maintaining the similar popularity; 1, 06,000 followers fol low the Twitter account of Pizza Hut. Then come Vine and Instagram, which again is followed by nearly 1, 28,000 members who prefer the posts, pictures, videos and animated GIFS of their fans. The brand also enjoys a subscription from over 13,799 people over YouTube, which marks a steady social media presence for the Pizza Hut. Social Media Audience Analysis With such an evident and strong social media presence; Pizza Hut has directed its services for reaching out to the mass. Its campaigning schemes like The Pizza Hut's My Hut Moment Campaign has introduced several ways oriented towards the improvement of the digital Pizza Hut experience specifically designed for the target audience of the company. During the election period, the brand has been organizing several programs by adopting the non-media practices using social platforms, Web help, PR events, and mobile advertising (Litt Hargittai, 2016). The Company has designed certain apps like The Pizza Hut App, which surrounds the preliminary vision of offering an easy order placement, and delivery mode to the customers. This app is available for download on all Android, iPhones, and Windows phones. The Pizza Hut Catch is another mobile game app designed to reach the custom audience who get access to this app using their smartphones. However to enjoy this game app facilities; one needs to step into a Pizza Hut restaurant making sure that the mobile device you are using is connected to the networking system of the Pizza Hut store you have been to without which this app is not liable to work. This not only provides an entertainment medium to the customers but also help the brand to analyze the number of customers preferring their services. Evaluation Current estimation says that Pizza Hut took into consideration small families and the present younger generation as their target audience. This means that the primary consumers shall comprise of those who come at the age of 18 to 34(Yoon, 2015). The company has divided this class into different groups namely the college students, The Ambitious Working Class, and The Millennial Families. The college students are considered the most pizza loving group and the brand give them the maximum priority as the target audience. They indulge in parties, lead night-0lifestyle, and when it comes to deciding on the food; they readily prefer ordering a pack of Pizza along with the side dishes the brand offers. This is why Pizza Hut also keeps an equal watch over the side dishes along with main pizza item. This is followed by the ambitious working class which forms another part of the media plan, and the brand looks after satisfying their big appetite need at the least price possible. These groups ma inly order pizza items for their office and house parties and form the primary users of the online ordering and social media mode along with the younger generation(Yoon, 2015). Lastly, it is the millennial families forming a part of the company's target audience. Such families prefer to the decision of the mother who is likely to be the target audience of Pizza Hut group whom the company persuades with its small budget big meal facility for making a leap let their children enjoy the delicacies of the brand. Social Media Marketing Analysis The social media marketing strategies adopted by Pizza Hut has helped the brand to stand out as one of the most rated Pizza Restaurants in the United States as well as the entire world. The brand today has successfully been able to carry on with its services because of its ever growing popularity among its target audience who have made all the steps taken up by the brand in conducting its business successful(Armstrong, Delia, Giardina, 2014). From high rating the company page in Facebook till being a stringent follower of the companys Twitter account; Pizza Hut has gained support from its target audience at each and every stance in its taken towards the expansion of its business using the social media marketing schemes. Evaluation Coming to an assessment of the social media marketing efforts of Pizza Hut; first, it calls for mentioning the competitors the brand has in the world market. Though Rated top; but Pizza Hut faces intense competition from its competitor companies like Papa Johns and Dominos which two also deals with the same food item i.e. Pizzas and pasta(Hastings, Angus, Bryant, 2011). The company no more relies mostly on the number of Likes it gets on the social media pages but look out for the number of comments and shares so evaluate the interest and preference of the customers for the brand. Current social media marketing evaluation has estimated that Pizza Hut enjoys a conversion ratio of 1, Amplification ratio of 0.7 and Applause ratio of 11.8 which makes it the leading pizza brand of the world closely followed by Dominos. Ethics Privacy, and Security When it comes to Ethics, confidentiality and safety; Pizza Hut maintains an existing guideline to meet them so as to prevent the company from facing a legal setback at the same time ensuring that both the employees and customers enjoy taking their services. Ethics Ethics: Yum! Brands Pizza Hut maintains compliance with the laws and regulations of their functioning country. It also supports the legal provisions related to the employment practices in regards to working hours and conditions, strictly stating an NO to child labors as well as forced and indentured laborers(Lee Yoo, 2012). There is no indiscrimination followed by the company regarding both recruitment and services. Privacy Privacy: Pizza Hut maintains strong guidelines to protect the personal details that you input when getting registered with the company for availing its services using the mobile app. While placing the order using the app; customers are required to put in the address details for the delivery needs(Wu, Tsai, Peng, 2013). The company has designed the app in such a way that there is no chance of internal theft for stealing the customer details. Security Security: Pizza Hut takes into concern enough strategies for looking after the safety of the customers availing the service by getting registered online. The company provides each of its registered clients with a password which they are supposed to keep confidential for maintaining the security needs(Sheehan, 2014). Social media technologies Pizza Hut has ruled the pizza market with its ever new social media technologies and this time it has come up to formulated partnership with Blinkbox for offering the customers with a discounted film voucher on every order they make. This voucher will be available for use for eight movies (Akser, 2015). This campaign has been taken up by Pizza Hut with the mission of integrating the online and offline strategies providing the customers with an incentive mode using a direct marketing channel. Conclusion All the social media marketing strategies adopted by Pizza Hut helps the company to stand successfully out as the top rated pizza restaurant over the world. With ever new innovative items and additional discount offers; the company has been able to draw the attention of the customers for their product. Hence, the social media strategies adopted by Pizza Hut can never be left un-applauded. References Akser, M. (2015). Social movements and their technologies: Wiring social change.New Media Society,17(7), 1194-1196. https://dx.doi.org/10.1177/1461444815579890a Armstrong, C., Delia, E., Giardina, M. (2014). Embracing the Social in Social Media: An Analysis of the Social Media Marketing Strategies of the Los Angeles Kings.Communication Sport,4(2), 145-165. https://dx.doi.org/10.1177/2167479514532914 Flynn, N. (2012).The Social Media Handbook. Hoboken: John Wiley Sons. Hastings, G., Angus, K., Bryant, C. (2011).The Sage handbook of social marketing. Thousand Oaks, Calif.: Sage. Lee, S. Yoo, S. (2012). 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