Wednesday, August 26, 2020

Social Media Essays - Mass Media, Social Media, Facebook, Internet

Online life Essays - Mass Media, Social Media, Facebook, Internet Online life Focal points and Disadvantages 6/1/2015 Online life is by all accounts the principle wellspring of each american day. A straightforward rush to the nearby coffeehouse can be known by numerous individuals with a speedy update to Facebook. An arbitrary idea that may have flown into ones head can be partaken in a short 140 characters on twitter, and an image of a regular citizen or even a city official accomplishing something not all that morally right can be posted and preferred with two taps of the thumb. Online life is utilized to remain associated with the network and remain engaged with whats going on the planet today. Web based life isn't simply utilized in the United States, yet everywhere throughout the world. The web take over can be utilized for a ton of good, yet can likewise be utilized for a great deal of awful. Albeit online networking is hugely well known and is a decent method to stay in contact, it additionally has a negative side. The benefits of data being handily acquired via web-based networking media are somebody who is attempting to discover somebody they lost contact with or a parent or youngster that experienced appropriation can locate their cherished one , and occupations can without much of a stretch check a people foundation to ensure they are who they state they are. A few detriments of web based life are individuals give a lot of their own data for the general public's viewing pleasure. Predators can without much of a stretch locate their next casualty just by perusing one of the most up to date internet based life destinations. The right to speak freely of discourse will be constrained on the grounds that a business can see the things their representative likes on Facebook or who they follow on twitter and Instagram, a worker won't have the option to possibly voice each like or disdain, or a sentiment they may have because of their manager approaching their own life. The focal points and detriments of web based life is somewhat of a back-and-forth fight. The focal points are individuals can remain associated with one another from a large number of miles away with simply the snap of a catch or a swipe of the finger. Organizations can keep their clients educated regarding the things that are new and going on in their organization. Business visionaries can promote their organizations just as settled organizations can. Individuals can share recollections, share recordings, and even arrangement a gathering and welcome everybody on their companions list. The drawbacks are that if not utilized securely, web based life can place individuals in harm's way. It very well may be utilized to criticize someones name and stain their figure. A few people take cover behind their actual personalities to meet individuals on the web, likewise called Catfish, and it could wind up being incredibly perilous. The web holds a ton of truth, however gives individuals a wid e stage to hole up behind a great deal of untruths and on the off chance that one isn't excessively cautious, damage can come their direction. There are a wide range of ways individuals utilize web-based social networking. Realizing that the web can be risky won't really prevent individuals from utilizing it in a perilous manner or disregarding evident signs. A few people will utilize the data and be wary when sharing their data via web-based networking media and others won't. At the point when guardians are educated about how web based life functions (on the off chance that they are not utilizing it themselves) they would ideally begin observing their childrens internet based life admission and what they are sharing on the web. An individual may likewise utilize the information on the focal points and detriments of online life to investigate the burdens. Someones complete personality could be taken with only one picture and an email. All things considered, knowing the favorable circumstances and detriments of internet based life can modify the manner in which an individual would utilize web-based social networking. Not everything via web-based networking media is valid and not all things are bogus. These web based life destinations give individuals a huge stage to be misleading and furthermore become somebody they arent. Web based life is utilize worldwide and can permit somebody to associate with another person on the their side of the world, for nothing! In any case, web based life, similar to each other innovation, has its negatives that can place somebody in hurts path in a flash if an eye. References Facebook.com Instagram.com Twitter.com

Saturday, August 22, 2020

Management as the cornerstone of organisational effectiveness

The board as the foundation of hierarchical adequacy This task is for the most part centers around the evaluating of the announcement of Management is the foundation of authoritative viability, and the coordinating action that penetrates each part of the activities of the association. To make the foundation for this appraisal it was first concentrated most significant elements that are probably going to decide the fruitful execution of work associations. In accomplishing that first it was engaged to comprehend the idea of authoritative viability and different methodologies for hierarchical adequacy and through that review distinguish the variables. And afterward the thought was given to examine the fundamental snags to compelling authoritative execution and how to defeat those. At long last endeavor was taken to survey the legitimacy of the announcement of Management is the foundation of hierarchical adequacy, and the coordinating action that penetrates each part of the activities of the association, considering with the changing idea of present day work associations. Significant Factors of Effective Organizational Performance What is Organizational Effectiveness Here before evaluating the variables of viable hierarchical exhibition the thought was given to comprehend the idea of authoritative viability. As per the perspective on Jonathan Knee the hierarchical viability may rely upon most basic three key components. *People Here the individuals implies staff of the association *Culture A mix of Style, Skills and Shared Values of the association *Impact This fundamentally incorporates the elements like productivity and money related supportability, that as well as the worth formed for any partners. It very well may be appeared by the accompanying chart. In this article writer state that these components together need to oversee on the grounds that they are firmly between related nature. Individuals make a culture that shapes them thusly. Group of people yet to come self-chooses into a current culture that addresses their issues. Furthermore, also individuals actualize the associations plans, and the way of life supports and increments. What's more, thirdly this between connection is so significant on the grounds that the associations capacity to accomplish its objectives influences its capacity to draw in and hold powerful individuals and to support a superior culture. (Data disconnected from: The article of Organizational Effectiveness by Jonathan Knee, 2008) Early examinations express the hierarchical viability is general lays on developing reasonable techniques for determination, preparing, situation, in different strides of the association. (Data disconnected from: The book of Organizational Behavior by Indian Institute of Management and Technology, 1997) And furthermore another perspective on Organizational viability is that OE is constantly worried about the exceptional capacities that associations create to guarantee that achievement (Data Abstracted from: The book of The Changing Definition of Organizational Effectiveness, Human Resource Planning, Vol. 27.1. by McCann, Joseph. 2004) Most present day perspectives on the hierarchical viability state this must be look in a method of framework approach. As needs be numerous HR experts attempt to take a gander at the HR procedure and recognize it in framework approach. In like manner they state that by taking a gander at it in framework approach associations can accomplish hierarchical adequacy. (Information Abstracted from: The book of Measuring Organizational Effectiveness, Canadian Management Center. 2005) In like manner we can recognize early HR ideas have distinguishes this idea as Only HR work including enlistment, determination, Training and improvement. Regarding the writing survey the distinguishing proof should be possible as that authoritative adequacy isn't just relying upon the Human Resource of the association yet in addition it is a combination of the two individuals and the arrangement of the association. Elements of Effective Organizational Performance Here to distinguish the components which impacts to the powerful authoritative exhibitions can be recognized as utilizing a few contextual analyses. Contextual analysis Alpha Company This is a contextual analysis which was finished by the Canadian Management place to distinguish the compelling authoritative exhibition. The principle hypothetical model that they have use d here is that the framework approach. Alpha Test Company is an European Owned little assembling organization of office furniture. They have three significant rivals in the market. Their significant three vital goals are as per the following. (1) An obviously characterized and solid specialty (2) An exceptionally client centered culture (3) A lean and productive assembling activity While accomplishing the vital activities first the organization has run in a lost manner. The organization couldn't choose whether it needed to be an industry specialty pioneer or supporter and tasks administrations center dismissed internal and from acknowledgment of the client. The most significant thing for the determined of the key bearing is that the scholarly help for that, yet in Alpha association there was pretty much go about as cautious professionals rather than enthusiastic supporters of value and administration. As indicated by the new key sources of info the assembling office turned out to be exceptionally controlled, with work duties barely characterized, execution quantifies moderately muddled. The association turned out to be progressively unbending and unyielding, with workers concentrated on them, moving at an intentional speed and unconcerned in evolving. So because of these activities the association turned out to be more unequipped for doing considerably more than being a fine work environment. These familiars came about for this test by the Canadian Management Institute. The test was started by gathering information band advanced information investigation, and inquiring about on endeavors at making high-contact client center and made a hole between the convictions of the workers and the companys desires for execution Toward the finish of the examination it was distinguished a few elements to improve the authoritative viability through a few key activities as follows. *First one is that as organization ought to be ceaselessly realigned so as to maintain a strategic distance from changes. *In these arrangements associations ought to keep up their own one of a kind arrangement *Thirdly consider on innovation so as to see the unpredictability of the world and contenders and with the expectations be prepared to comprehend and deal with the multifaceted nature *Then key activities ought to be taken to adjust the individuals to help the new key bearing, HR will come in to activity in this point. (Data Abstracted from: The book of Measuring Organizational Effectiveness, Canadian Management Center. 2005) Contextual analysis Competitive Advantage To acquire the successful authoritative execution numerous organizations utilize the manageable upper hands by bringing into line their ability and business procedures. The greater part of the associations utilize the techniques like mergers or acquisitions, restructurings or moves in business procedure can bring numerous utilitarian viability. In like manner this article portrays that numerous associations of their examinations carries an incentive to their customers associations by encouraging the joining and arrangement of the business technique with a functional ability the board methodology. And furthermore they makes reference to as adjusting must be done in the territories of capacities, procedures, perspectives, and abilities. Also, concerning a considerable lot of their customer authoritative encounters they state three significant answers for hierarchical adequacy. Authoritative Effectiveness Solutions Procedure Implementation This is for the most part concentrating on structure, individuals frameworks and forms, and to convey incredible client encounters. Key Workforce Alignment These are the workforce procedures considering worker needs and speculation on representative needs. Numerous HR activities could be taken at this stage. Change Management This is the structure to help for change at all degree of the association. With the outside natural changes numerous activities can be taken for change the board to get the manageable upper hands (Information Abstracted from: Right Management consultancy administration, www.manpower.org. Right Management Inc.) In like manner components of Effective Organizational Performance can be summed up as follows. Persistently realignments so as to maintain a strategic distance from changes *Maintain extraordinary arrangement *Use of innovation *Develop human asset of the association to help the vital activities *Sustainable upper hand *Change the board *Integrating the authoritative framework as per the framework approach Hindrances for successful authoritative execution Poor Leadership Associations are made to out of people and gatherings for accomplishing certain objectives and goals by methods for separated capacities that are planned to be soundly organized and coordinated through time consistently. A gathering inside the association needs to choose one of their individuals as a pioneer/agent for planning their perspectives/requests and desires. The administration as such is a fundamental piece of the authoritative life. Authority is a gathering procedure, through which people start exercises for conveying the basic destinations of the network by cooperating reenacting one another, enhancing capacities and assets and advancing a compelling authoritative example. So the same number of the hierarchical exercises are driving and checking by the initiative of the association, on the off chance that it isn't viable entire authoritative procedure will crumple. Likewise it very well may be distinguished that poor authority is the principle obstruction for accomplishing authoritative adequacy. To defeat from this hindrance it is expected to distinguish the job of the pioneer successfully and choose an individual who has these qualities or in other hand build up these abilities of the designated pioneer. Those jobs are as per the following. *Developing a cooperation *Representing the individuals *

Friday, August 21, 2020

8 Steps to Organizing an Alcoholic Intervention

8 Steps to Organizing an Alcoholic Intervention January 03, 2020 Ariel Skelley/Getty Images More in Addiction Alcohol Use Binge Drinking Withdrawal and Relapse Children of Alcoholics Drunk Driving Addictive Behaviors Drug Use Nicotine Use Coping and Recovery Having a loved one who is alcoholic can be painful and emotional draining. You know in your heart that the person needs help, but every effort to encourage them may be met with anger or apathy. Moreover, unless there has been a crisis where the police have been calledâ€"such as a DUI, motor accident, or drunk-and-disorderly arrestâ€"there is really no way to force an alcoholic into rehab. This doesnt mean that you have to wait for a crisis to happen before taking action. According to the National Institute on Alcohol Abuse and Alcoholism, there are eight things you can do to help influence change in a loved one needing help. 1. Stop All Rescue Efforts Family members often try to shield an alcoholic from the consequences of his or her behavior by making excuses for others or helping the person out of alcohol-related jams. If you truly want to help an alcoholic, it is important that you stop all rescue efforts so that the person can bear the full weight and responsibility for his or her actions. Without doing this, there may be no real incentive for change. Are You an Enabler? 2. Time Your Intervention Plan to have your talk shortly after an alcohol-related incident. It may be after a family argument in which drinking was involved or an accident for which the person feels ashamed. Also, choose a time when you are both in a calm frame of mind and can speak privately without interruption. 3. Be Specific Tell the family member that you are concerned about his or her drinking and want to be supportive in finding a professional treatment program. Back up your concerns with examples of how the persons drinking caused upset or damaged relationships. Do so without anger or judgment, but do not shy away from saying what needs to be said. 4. State the Consequences Tell the family member that until he or she gets help, you will carry out specific consequences. It may include refusing the person entry into the house if he or she has been drinking or moving out of the house entirely. Consequences are important and should be stated clearly. But do not make any threat you are not prepared to carry out. Moreover, tell the loved one that you are not trying to enact punishment but simply want to protect yourself from the harmful effects of the drinking. Can Tough Love Help or Hurt Someone With Addiction? 5. Be Prepared to Act Gather information in advance about local treatment programs or rehabilitation facilities. If the person agrees to get help, call for an appointment immediately with a treatment counselor. Offer to accompany the loved one to rehab or to the first AA meeting. How Alcoholics Anonymous Works 6. Call on a Friend If your loved one still refuses to get help, ask a friend or family member to participate. (This is especially helpful if the person is also a recovering alcoholic.) Oftentimes, encouragement from a third-party who is caring and nonjudgmental can make all the difference in the world. In the end, an intervention may require more than one person or even more the one event. 7. Find Strength in Numbers Some families may choose to organize an intervention with the aid of a professional therapist. While this approach may be effective, it should only be attempted under the guidance of a therapist who is experienced in facilitating group interventions. The Benefits and Risks of an Alcoholic Family Intervention 8. For Yourself Support Whether or not your loved seeks help, you can benefit from the encouragement and support of others in your situation. Support groups are available in most communities, including Al-Anon, which holds regular meetings for spouses and other adults in an alcoholics life, and Alateen, specifically for children of alcoholics. These groups can help family members understand that they are not responsible for an alcoholics drinking and that they need to take steps to care for themselves regardless of whether the alcoholic seeks treatment or not. Resources for Families and Friends of Alcoholics

8 Steps to Organizing an Alcoholic Intervention

8 Steps to Organizing an Alcoholic Intervention January 03, 2020 Ariel Skelley/Getty Images More in Addiction Alcohol Use Binge Drinking Withdrawal and Relapse Children of Alcoholics Drunk Driving Addictive Behaviors Drug Use Nicotine Use Coping and Recovery Having a loved one who is alcoholic can be painful and emotional draining. You know in your heart that the person needs help, but every effort to encourage them may be met with anger or apathy. Moreover, unless there has been a crisis where the police have been calledâ€"such as a DUI, motor accident, or drunk-and-disorderly arrestâ€"there is really no way to force an alcoholic into rehab. This doesnt mean that you have to wait for a crisis to happen before taking action. According to the National Institute on Alcohol Abuse and Alcoholism, there are eight things you can do to help influence change in a loved one needing help. 1. Stop All Rescue Efforts Family members often try to shield an alcoholic from the consequences of his or her behavior by making excuses for others or helping the person out of alcohol-related jams. If you truly want to help an alcoholic, it is important that you stop all rescue efforts so that the person can bear the full weight and responsibility for his or her actions. Without doing this, there may be no real incentive for change. Are You an Enabler? 2. Time Your Intervention Plan to have your talk shortly after an alcohol-related incident. It may be after a family argument in which drinking was involved or an accident for which the person feels ashamed. Also, choose a time when you are both in a calm frame of mind and can speak privately without interruption. 3. Be Specific Tell the family member that you are concerned about his or her drinking and want to be supportive in finding a professional treatment program. Back up your concerns with examples of how the persons drinking caused upset or damaged relationships. Do so without anger or judgment, but do not shy away from saying what needs to be said. 4. State the Consequences Tell the family member that until he or she gets help, you will carry out specific consequences. It may include refusing the person entry into the house if he or she has been drinking or moving out of the house entirely. Consequences are important and should be stated clearly. But do not make any threat you are not prepared to carry out. Moreover, tell the loved one that you are not trying to enact punishment but simply want to protect yourself from the harmful effects of the drinking. Can Tough Love Help or Hurt Someone With Addiction? 5. Be Prepared to Act Gather information in advance about local treatment programs or rehabilitation facilities. If the person agrees to get help, call for an appointment immediately with a treatment counselor. Offer to accompany the loved one to rehab or to the first AA meeting. How Alcoholics Anonymous Works 6. Call on a Friend If your loved one still refuses to get help, ask a friend or family member to participate. (This is especially helpful if the person is also a recovering alcoholic.) Oftentimes, encouragement from a third-party who is caring and nonjudgmental can make all the difference in the world. In the end, an intervention may require more than one person or even more the one event. 7. Find Strength in Numbers Some families may choose to organize an intervention with the aid of a professional therapist. While this approach may be effective, it should only be attempted under the guidance of a therapist who is experienced in facilitating group interventions. The Benefits and Risks of an Alcoholic Family Intervention 8. For Yourself Support Whether or not your loved seeks help, you can benefit from the encouragement and support of others in your situation. Support groups are available in most communities, including Al-Anon, which holds regular meetings for spouses and other adults in an alcoholics life, and Alateen, specifically for children of alcoholics. These groups can help family members understand that they are not responsible for an alcoholics drinking and that they need to take steps to care for themselves regardless of whether the alcoholic seeks treatment or not. Resources for Families and Friends of Alcoholics

Sunday, May 24, 2020

A Study Of Facebook Profile Pictures - 1649 Words

Nous Sommes tous Unis A Study of Facebook Profile Pictures Following the November 2015 Paris Attacks The Introduction The topic of mass shootings and terrorist attacks has been of particular attention to the American public this year. But the huge event that has truly shocked Americans was the November 13th attacks on Paris. In just a half hour gunmen and suicide bombers hit a concert hall, a major stadium, restaurants and bars, and left 130 people dead and almost four hundred wounded. The attacks on Paris monopolized the media, and soon no one found themselves ignorant of the events that occurred on that Friday the 13th. Immediately the world turned to France, and for the first time Americans were able to repay the French for their empathy shown after the tragedies on 9/11. In a method previously reserved for domestic issues, Facebook began to offer an option to its users. Patrons had the option to layer the French flap over their profile picture for as long as the user wished to use it. This action was offered as a way to stand in solidarity with France during their time of mourni ng. The Purpose Being a Facebook user, I found myself experiencing this campaign for solidarity first-hand. I was immediately intrigued by this, and wondered if the phenomenon would become as popular as I predicted. It went above and beyond all expectation. While scrolling through a Newsfeed it became out of the ordinary to find a profile picture without the French filter. These events inShow MoreRelatedThe Adolescents Of Alcohol Related Risks883 Words   |  4 PagesIn this article a study was conducted on the adolescents of alcohol related risks. Most of the alcoholic drinks have been mostly used by teenagers. To see what causes these factors of teenagers drinking Dana Litt tell us the hypothesis. 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Facebook gives people a false sense of security, does not make people happier and can ruin one’s future employment. Facebook is a threat to privacy. Billy Graham once saidRead MoreUniversity Of New York : Study And Personality Impressions1344 Words   |  6 PagesFacebook Info Page Study and Personality Impressions Lesly Cabrera City College of New York Study purpose and rationale It is said that one can tell a lot about a person by looking at their Facebook page. People find them selves looking at other individuals Facebook profiles and consciously or unconsciously make assumptions of the individual’s personality. This research conducted by Zorana Ivcevic and Nalini Ambady from Tufts University, examines exactly that and serves two main reasons. The firstRead MoreSocial Media And Its Impact On Society1359 Words   |  6 PagesFacebook, like most of the internet, is an excellent innovation that has become a part of our daily lives. 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Self-esteem issues were present in my profile, and the social comparison theory relatedRead MoreExploring The Motivations For Using Social Media, And Will Focus On Self Presentation1424 Words   |  6 Pages7% in 2005 (PewResearchCentre, 2015). Facebook is the largest social networking website, with more than 1,550 million active users as of January 2016 (Statista, 2016). This essay will explore the motivations for using social media, and will particularly focus on self-presentation. One common theory suggests that individuals use social media to create idealised personalities – the â€Å"self-idealisation† theory (Mango et al, 2008). According to this theory, profile owners display ideal traits that doRead MoreSocial Network Sites and Social Interaction1403 Words   |  6 Pages(cite). Social network sites is defined â€Å"as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system† (cite, real). Social network sites such as Facebook, YouTube, and Instagram have drawn millions of people, and in doing so, it has also given them more power over how they presentRead MorePrivacy And Security : Facebook And Snap Chat1692 Words   |  7 PagesPrivacy and Security in Facebook and Snap chat The uprising of Web 2.0 has contributed to a significant rise in the number of technologies designed to enable the dissemination of user-generated content. SnapChat, Facebook, any number of blogging tools—can be referred to under a number of different labels, but the generally accepted term is â€Å"social media†. While in 2016 they are anything but new, social media continues to gain prominence to the point where they are a somewhat ubiquitous presence

Thursday, May 14, 2020

Marketing Skill And Finance Capital Business Essay - Free Essay Example

Sample details Pages: 10 Words: 3035 Downloads: 10 Date added: 2017/06/26 Category Marketing Essay Type Narrative essay Did you like this example? Multinational company (MNC) is a multinational corporation that functions with a headquarters in the origin of that country, while having other facilities and assets that are based in location of other countries. Multinational Corporation that operates in different countries provides technology, marketing skill and finance capital for a more profitable market in return. Many host countries have impose regulation which gives them a portion of share in profit, market and also jobs which is generated by multinational corporation in that particular country. Don’t waste time! Our writers will create an original "Marketing Skill And Finance Capital Business Essay" essay for you Create order Multinational company can be categories into 3 elements which is horizontally integrated multinational corporations, vertically integrated multinational corporations and diversified multinational corporations Horizontally integrated multinational corporations Corporations that manage production establishments in different countries that produces similar products ( example, McDonalds) Vertically integrated multinational corporations Manage production establishment in certain countries to produce products as input to its production establishment in other countries ( example, Adidas) Diversified multinational corporations Production Establishment is neither horizontally or vertically integrated ( example Microsoft) Globalisation: Globalisation can be seen in much different way, one way of seeing it as increase in the share of economic activity that is taking place across national boundaries. The impact of globalization can be both positive and negative, the positive side can be seen the potential of generating wealth and improving the living standards of a country. Countries that have the skill and resources are able to take advantage of the opportunities provided by global market. However, it seems to be flaws for countries that do not fall into this category. Globalisation can be said to have increase the gap between of poor and rich people, this can be seen through policies that are drives globalization process in the matter of business and not for the people. Below are the points of view of people regarding the debate of globalization. Positive view Globalization is about worldwide economic activity about open markets, competition and the free flow of goods, services, capital and knowledge. Consu mers are its principal beneficiary. Its benefits in terms of faster growth, quicker access to new technology, cheaper imports and greater competition are available for all. Globalization has made the world economy more efficient and has created hundreds of millions of jobs, mainly, but not only, in developing countries. It generates an upward spiral of jobs and prosperity for countries that embrace the process, although the advantages will not reach everybody at the same time. ICC (International Chamber of Commerce) brief on globalization (Globaled, 2009) Negative view What are doing, in the name of globalisation, to the poor is brutal and unforgivable. This is especially evident in India as we witness the unfolding disasters of globalisation, especially in food and agriculture.Dr Vandana Shiva, environmental (Globaled, 2009) Introduction: Unilever as an MNC Unilever was form in year 1930 through merger by Lever Brother in British and Marganie Unie of the Dutch and now Unilever is based in London. They offer a wide range of products in food, beverages, personal care products and many more. The success story of Unilever can be seen in the annual turnover in the year 2009 which is ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬39.8billion worldwide and employs 163,000 employees around the world. Unilever established as a MNC because they have a headquarter in London, United Kingdom while other businesses operating in other countries. Here we will study how globalization and Unilever gives impact to the society as a whole. Macro-environment for Unilever in host country United Kingdom (PEST analysis) : Political Unilever being a MNC company in the world does not support any political parties whose activities is to promote the party interest, this is because they believe that the business they operate in must be behave with honesty , integrity and openness. However, the political trends still affects Unilever for example in UK where the headquarter is situated. In early February 2010, Unilever has been burden by the increase of taxation by the UK government. Initially, the company is already facing economic instability because consumer is unwillingly to spend more money. Paul Polman, the chief executive said that to the daily mail (The Telegraph 2010), If on top of that we would get an additional regulatory or tax environment that would make us non-competitive that would be unfortunate for the UK. Source: (www.unilever.com/images/ir_Charts%201996%202006_tcm13-90292.pdf) The graph above shows us the expenditure cost of Unilever from year 2000 to 2009. From year 2000 until 2004, Unilever has been less on expenditure such as manufacturing facilities, and research and development sector. As of year 2004 onwards the cost has been increasing yearly until 1,700 (million) and with the recent increase of taxation in UK, Unilever will have to spend more on expenditure cost in the year to come. This would be a motivational factor for the firm to encounter the problem by setting effective strategies to sustain such taxation rate at the same time remain competitive from price aspect. Economic environment In the economic environment, Unilever generates wealth by adding value to raw materials, and manufacturing their product for the consumers. The parties that are involved in the economic environment are their employees, government, investors, and many more communities that benefits from the activities of the company. Source: (www.unilever.com//sd_UnileverSDReport170310_amended_tcm13-212972.pdf) This graph shows the parties that benefit from the activities that are ventured by Unilever in UK. Despite the economic instability that happens in decades, Unilever is still able to generate an operating profit of ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬5,020 and sales of ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 39,823 million in 2009. This graph shows us that the employees gain the biggest share of the company which is ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬5.2billion, whereas the least share is earn by the local communities which is ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬89million. The provider of capital obtains the 2nd highest share which is ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬2.5billion and the governments gain ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬959million from the company in the form of corporation tax that is issued by the government. Sociological Environment Making a difference in society is one of Unilevers biggest goals because they want to deliver the best and to give back to the society that has been supporting the success of Unilever. Unilever will be focusing on giving more choice to consumers, focusing more on research and development on healthier products, to provide nutrition information to the understanding of consumers and also improving nutrition quality of their products. In order to improve the nutritional quality of the product and maintaining the taste, it is estimated that reduction of salt intake by 1g can reduce the chances of strokes by 5%. The Nutrition Enhancement Programme has come up with a strategy known as salt reduction strategy that stated in 2009 we set product benchmarks to achieve a dietary intake of 6 g of salt per day by the end of 2010, with the ambition to reduce further to5 g per day by the end of 2015 Unilever has also extended their impact by working together with World Food Programme (WFP) w here they support developing countries and improving the health and nutrition of product. In order to reach out to the people, Unilever in UK has donated ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬500, 00 through global partnership and with (WFP). Technology Environment In the technology sector, Unilever has been spending in the area of e-business to improve brands communication and market through internet, and also making transaction simple along chain. Unilever Technology has work together with Unilever R D group in order to meet consumers needs. In the year 2003, Unilever introduce the new pallet live storage system from Bitto Storage System Ltd. The purpose of this technology is to store frozen products. Plans are being made to improve IT infrastructure in Unilever. For example, increment in the energy-efficiency of data centers and applying power management strategies. Tele presence video conferencing is also applied in order to reduce the impact of business travelling. Macro environment of Unilever in different countries Political Unilever in Nigeria are now facing with difficult time this is because of the governments policy such as nationalisation and also to deplore state infrastructure .The effect of this has made given Unilever with no choice but to consider pulling out of Nigeria and relocate them to Ghana. Unilever chose to leave is because there is no commitment made to the deplorable state of basic infrastructure in the country that causes a big loss to the business. Unilever is also losing business because the inadequate power supply which has cost billion of naira and multiple taxation from regime in Nigeria has reduce the profit made drastically. The government of Nigeria should intervene this issue of basic infrastructure and develop the necessity needed before Unilever pulls out and cause bigger lose to the country such as increase in the rate of unemployment. Economic The market environment is highly competitive in the Western Europe and this has disrupted the market of Unilever, one of Unilevers main competitors in the Western Europe would be Procter Gamble (PG). EU free trade policy has also affected the profit potential of Unilever. Products are also force to reduce in price by retailers, and due to current economic tide many consumer are unwilling to purchase expensive products. Due to inflation and fluctuation of currency Unilever in some country such as Nigeria to be precise has suffered a decrease in profit in 2005 compared to 2004. Graph below will show the turnover of Unilever in Nigeria. Source: (https://investadvocate.com.ng/reports/doc_details/77-unilever-nigeria-plc-driving-growth-by-volume-september-07-2010-fsdh.html) This graph will show us the turnover in 2004 and 2005 is N3.34 billion (naira) and N2.56billion (naira) respectively. The profit after tax is N2.17billion (naira) and N1.61billion (naira) respectively in the year 2004 and 2005. From here we can conclude there is a decrease in profit in Unilever of Nigeria. Low per capital income of the people has also affected the market of Unilever because over 30% of African population lives on less than $1 per day. This would highly affect Unilevers competitiveness in the industry as it is important for an international firm to encounter every fluctuation in business, either currency or increment in taxation. It shows that Unilever has implemented a brilliant strategy to encounter the price factor for products, which is changing the packaging to affordable price by reducing the size, consumers crave for Unilevers product can still be fulfilled. Socio-cultural Unilever has done their part to maintain the socio-cultural environment with its sustainability development. The company has been working very hard to bring improvement hygiene and better nutrition to the people in Asia, Africa and Latin America. Over 30% of Africa population lives on less than $1 per day. The awareness for people regarding hygiene and nutrition is very important and this has given the opportunity to strengthen their goodwill. However, marketing vehicles such as advertisement in print media has been overcome with challenges such as low workforce. Therefore, employment of more resources is very important for instance face-to-face communication to increase the awareness of the people. Unilever has also employed 100 nationalities to ensure diversity between employees and consumers. This would align with sustainable environmental outcome that is increasingly important globally because the firm has implemented several remedies in enhancing its sustainable developm ent from human rights, community services and environmental aspects, such as donations and activities to increase cleanliness awareness among the African nation. Technology Sustainable development from environmental aspect can be seen as an important element for Unilever in improving its technology to reduce pollution towards the environment. The technologies implemented are highly effective in reducing pollution caused by the business and this is affected by the increment in awareness of environmental issues globally in recent decades for positive environmental outcomes. Impact of globalization: The people around the world have always given the opportunity to exchange goods, services, culture, and knowledge with each other. However, recent technology and reduce of barriers has increase the exchange rate in recent years. Globalisation has generated positive and negative impact towards countries. Positive impact In recent decades enhancing competition is factor for firms to set effective strategies to remain competitive and making profit in the future. Competition can promote efficiency and productivity for business with different challenges that an international firm has to encounter to maintain its business activities and profit because business strategy is crucial in order to excel as it would improve business systems and practices. Environmental awareness has contributed to positive environmental outcomes by encouraging the use of more efficient, less-polluting technologies. Negative impact Sustainable development is increasingly important because it is not only about how well a business runs, instead, how well the people is being treated. Human rights are also included in this section where fairness in treatment and other necessities of an employee or customer must be fulfilled. The income earned by individuals will decrease due to the economy fluctuation and also low profit for a firm. This could be seen during economy fluctuation where employees salary is cut and increment in unemployment. Therefore, the economy will not be improved. Potential impact of globalisation: Technology New technology in the business which has branches globally will impact the productivity and encourage effectiveness as it will improve the living standard of the people. Existing technologies has consume large amount of energy and chemical in producing products and as a result produce large amount of wastage of water. Unilever has co-operated with Voltea Limited in order to save the usage of water. Volteas breakthrough Capacitive Deionzation (CapDI) is the first desalination system that is able to recovery high water usage and also operates without producing any chemical that might pollute the water.The technology will soon be implemented by other businesses globally under the influence of Unilever, which was earlier to alter Unilevers host countries technology. Sustainable development Unilever has made approach in making tomorrow a better day. With their tag line creating a better future everyday shows that they have venture into enhancing the development of society. For the hygiene concern, Unilever are able to change the hygiene behaviour of 1 billion people in the future with emphasising on hygiene education programmes on developing countries such as Pakistan, African and also Sri Lanka. Reduction in the rate of carbon dioxide, water usage, and chemical waste will continue in the manufacturing operation because up to 2009, Unilever has manage to save up to 15% of water usage and reduce 25% of carbon dioxide emission to the environment. This would effectively influence lifestyle of undeveloped countries and areas globally as these countries deserve to have better living standards under global effort by Multinational Corporation. Changes in Lifestyle Change in lifestyle is a crucial factor in globalisation because the benefit that consumers extract from tea would affect the health of younger generation and consumption pattern of tea. Health is more important as time goes, tea is better than coffee from benefit because study has shown that tea containing anti-oxidant that can reduce the rate of getting a heart attack and cancer. Lipton tea from Unilever can also change the lifestyle of older adults enjoying the fact that a modest price for a cup of tea and snack, they can meet up with friends and family members instead of going to a bar and paying for an alcoholic drink that does not even bring much health benefits compare to what tea has to offer. Tea consumption Source: (https://www.fao.org/docrep/006/y4343e/y4343e05.htm) Tea exports Source: (https://www.fao.org/docrep/006/y4343e/y4343e05.htm) Graphs above demonstrated the tea consumption that is increasing tremendously. World tea consumption and exports are bot h playing a relatively profitable business. Strategy for globalisation: Unilever has applied several remedies and improvement in business activity in order to sustain globalisation that will give enormous impact to its business. Personal care for future sales growth and profitability Unilever has identified the key to achieve sustainable profitable growth through its personal care business segment as it generate the fastest-growing business compared to other sector such as food and beverages. Personal care business refers to the products that are self managed, such as hair shampoo and skin care products. This is because the demand for these products in the market has been increasing, as well as the existing sales from this segment is satisfying. However, Unilevers greatest rival Procter Gamble (PG) for many years have been more innovative and creative in introducing new products. In the previous year in the personal care sale increase only by 1.4% to ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬11.30billion while overall turnover rose by 1.4% to ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬40.2 billion. In order for creating future sales growth, Unilever will focus more personal care segment for future sale growth and sustaining profit from increasing raw material cost. Graph below sho ws the revenue increment in Unilevers products line, including personal care segments. Source: (https://www.goldmood.com/cosmos/h/UL.html) External Pressure and Organisational Restructuring High cost of raw material, adverse exchange rates and macroeconomic worries such as politic and regulation of countries might affect the performance of Unilever. In order to secure generation of profit and sustaining raw material cost Unilever has come up with few strategies. Unilever has to reduce 20,000 jobs across its production division and combine its Personal Care and food sector into one category to reduce cost that will be delivered to consumer. Unilever has come up with Path to Growth strategy that promises improvement in its performances. This strategy will help the organisation to restructure its two global divisions, Home Personal Care and Food into one division. This would effectively lower production costs that will be implied into price of the products and influence consumers consumption from price aspect. Price is a crucial matter to consumers due to economy fluctuation that will affect lower spending power. Restructuring Unilever Unilevers CEO Patrick Cescau has announce that Unilever will be changing their management structure in order to focus on developing markets and promoting executives with experience in that environment. This is due to the reason of constant change in global business activity which makes Unilevers management structure less effective to cope with latter business strategy. Centralising management has combined its central and Eastern Europe division will allow emerging economies to share similar consumer traits and potential for growth, as well as combining the cost that the firm has to sustain for distance management. Besides, combination of Home Personal Care and food sector is the companys effort to increase its profitability in profit by reducing production cost from workforce aspect. 2877words

Wednesday, May 6, 2020

A Rose For Emily By William Faulkner - 938 Words

William Faulkner’s â€Å"A Rose for Emily† is about an aristocratic spinster who is found dead by the townsfolk of Jefferson, Mississippi. They soon discover a warped secret while clearing out her house. The story is laid out into five parts, spread throughout a few decades involving Emily Grierson’s life. The authors purposefully shifted and manipulated time in the story for a reason; to learn about Emily’s life through a series of flashbacks. By moving backwards and forward in time from Emily’s funeral to her life as a young girl then weaving between time only to return to her funeral, Faulkner creates a complex, layered and multidimensional world. Faulkner offers two visions of time where one is precise and objective to reality and only the present exists, while the other is subjective to time and moves forward, but events don’t stay distant in time or memory. Emily is in a subjective realm where life moves on around her- but she stays committed, regardless of her past. The funeral in the beginning sets up the story along with the division between Emily and the townsfolk. â€Å"†¦the women mostly out of curiosity to see the inside of her house, which no one save an old man-servant – a combined gardener and cook – had seen in at least ten years† (pg. 99). It also sets up the framework for the isolation Emily was in, by talking about at her funeral. Some have come out of respect while most really came to have a peek through the mysterious life of Emily, which very few people ever gotShow MoreRelatedA Rose For Emily By William Faulkner923 Words   |  4 PagesA Rose for Emily; A Tale of The Old South William Faulkner was born in New Albany, Mississippi in 1897 but lived most of his life in Oxford, a small town nearby. After dropping out of high school then briefly joining the Canadian Air Force, he returned home and completed three terms at the University of Mississippi (Fulton 27). During his early twenties Faulkner spent time in New Orleans and Europe before returning to Oxford and publishing his first book of poems. In 1929 he married Estelle FranklinRead MoreA Rose For Emily By William Faulkner1729 Words   |  7 PagesJune 24, 2015 â€Å"A Rose for Emily† In every neighborhood there is always that one house that is a mystery to everyone. A house that everyone wants to know about, but nobody can seem to be able to dig up any answers. It’s the type of place that you would take any opportunity or excuse to get to explore. The littler that is known, the more the curiosity increases about this mysterious place or person. In the short story â€Å"A Rose for Emily† by William Faulkner, this mysterious person is Emily Grierson, andRead MoreA Rose For Emily By William Faulkner949 Words   |  4 PagesIn William Faulkner’s â€Å"A Rose for Emily† it is clear how Emily’s gender affects how the individuals in the town perceive her. Emily’s gender particularly affects how men understand her. Throughout the whole piece Emily is seen as a helpless individual who is lonely and has suffered losses throughout her life. When the reader reaches the end of the story the actions that Emily has taken is unexpected because of the way she is perceived by the narrator. In the beginning of the story, when the wholeRead MoreA Rose For Emily By William Faulkner1577 Words   |  7 Pagesâ€Å"A Sarah Markins Dr. Bibby ENG 107 February 11, 2015 â€Å"A Rose for Emily† by William Faulkner â€Å"A Rose for Emily†, written by William Faulkner in 1931, follows a series of peculiar events in Miss Emily Griersons life. Written in third person limited, Faulkner utilizes flashbacks to tell of the period between the death of Emily’s father and her own passing. Split into five short sections, the story starts out with the townspeople of Jefferson remembering Emily’s legacy and how each new generation ofRead MoreA Rose For Emily By William Faulkner1552 Words   |  7 PagesRyan Dunn Mrs. Williams English 11 March 11, 2016 In the short story â€Å"A Rose for Emily† by William Faulkner, the reader is given a glimpse of the internal conflict of the main character, living in the past, and the involvement of an over involved society causing the reader to look into the consciousness of an individual haunted by a past and lack of a future. The story is set in a post-Civil War town in the South. He is able to give the reader a glimpse of the practices and attitudes that had unitedRead MoreA Rose For Emily By William Faulkner1507 Words   |  7 Pages1897, William Cuthbert Faulkner was born in New Albany, Mississippi. He stands as one of the most preeminent American writers of the twentieth century. His literary reputation included poetry, novels, short stories, and screenplays. Faulkner won two Pulitzer Prizes for Fiction and the Nobel Prize in Literature. â€Å"A Rose for Emily† is a short fascinating story written by William Faulkner and it was his first short story published in a national m agazine. The story involved an old woman named Emily GriersonRead MoreA Rose For Emily By William Faulkner883 Words   |  4 PagesIn the timeless classic, â€Å"A rose for Emily† by William Faulkner we are introduced to Emily Grierson, a matured sheltered southern woman; born to a proud, aristocratic family presumably during the American Civil War. Through out the short story William Faulkner uses many literary devices such as symbolism, metaphors and allegory to play with â€Å"time† and how time reflects upon his main character Emily Grierson. Emily being one who denies the ability to see time for what it is linear and unchangeableRead MoreA Rose For Emily By William Faulkner1270 Words   |  6 PagesWilliam Faulkner’s short story â€Å"A Rose for Emily† thoroughly examines the life of a strange woman name Emily Grierson who lives in the town of Jefferson. If we examine â€Å"A Rose for Emily† in terms of formalist criticism, we see that the story dramatizes through setting, plot, characterization, and symbolism on how Miss Emily’s life is controlled by a possessive love she had for her father and lover. William Faulkner uses Emily’s life as the protagonist to examine from a formalist aspect. In orderRead MoreA Rose For Emily By William Faulkner1780 Words   |  8 PagesIn 1930, William Faulkner wrote a five-part story entitled â€Å"A Rose for Emily† that follows the life of a young woman named Miss Emily Grierson. Faulkner sets his story in the Old South, soon after the ending of America’s Civil War, and represents the decaying values of the Confederacy (Kirszner Mandell, 2013a, p. 244). One of these values which the text portrays quite often in â€Å"A Rose for Emily†, is the patriarchal custom of society viewing men as having more importance than their female counterpartsRead MoreA Rose For Emily By William Faulkner1277 Words   |  6 PagesMiss Emily Grierson, the main character in the strange short story â€Å"A Rose for Emily† written by William Faulkner. It would be best to examine her in a mental capacity as well as the circumstances that may affect her. Throughout the story, Miss Emily’s unpredictable and eccentric behavior becomes unusual, and the reader, like the townspeople in the story, is left to speculate how Miss Emily has spent years living and sleeping with the body of Homer Barron. An important quote from the story was that

Tuesday, May 5, 2020

Social Media Strategies Democracy Empowerment

Question: Discuss about the Social Media Strategies for Democracy Empowerment. Answer: Introduction Aims and Objectives of the report Social Media has popped up as one of the most important forum or a powerful tool for meeting the needs of your marketing arsenal(Study on social media and social networking as agents of participatory democracy and civic empowerment, 2013). While it takes time for setting up a company and commencing with its function; it takes more time to ensure that the set-up group meets the desirable profit and outcome with the motive of which it had started performing. The best way to increase the popularity of one's company leading to both sales and profit maximization; adhering to the social media strategies is the best option one has in hand. Almost all the leading successful companies of the world follow certain social media strategies which not only help in improving their promotion and marketing but also attract customers increasing the profit scale. Heading forward; this report gives an idea about the social media strategies taken up by Pizza Hut along. So here you go finding out which soc ial media strategies do they adhere to and how efficiently these strategies are in use by the company. Background of the company Pizza Hut, a wholly owned subsidiary company (restaurant) making the sell of delicacies like Italian-American Pizza, pasta and Buffalo wings came into being on 15th June 1958 which counts at least 57 years ago from the present day(Wu, Tsai, Peng, 2013). The honor of founding the company goes to Dan Carney and Frank Carney, who started the company with the aim of offering delicious Pizza and Pasta to their countrymen. This company much unknown to others is a subsidiary of Yum!Brands, Inc., which is also counted as one of the largest restaurants in the world. With the technological development and innovation of new marketing trend; the company has extended its roots with more than 6,000 Pizza Hut locations in the United States only and over 5,139 more in the surrounding 94 other countries which counts for a total of 11,139 branches for this food brand only(Wu, Tsai, Peng, 2013). Currently, this pizza selling house employs approximately over 1, 60,000 employees across the world and th e US together make the company the largest Pizza retailer in the world. Social Media Presence The company which started with a mere $600 borrowed by the owner brothers Frank and Dan; Pizza Hut today thousand time more per day compared to the preliminary investment done for starting with the business (Flynn, 2012). The company today has 6,300 stores alone in the US and has been successfully able to maintain its position in the competitive market because of its social media strategies. Analysis Pizza Hut has expanded its business successfully across various parts of the country relying entirely on the social media campaign extensively. The brand has taken up steps for the social campaigning through the mode of the respectable and responsible online community making fair use of their social media accounts which helps in holding a stronger prominence among the follower of these online sites (Flynn, 2012). Being a fun filled company aiming to provide people a mode of entertainment and gathering; Pizza Hut makes proper use of social media platforms, mobile apps and other various forms which help in developing social communication and marketing. This helps the company in growing new relationships and efficiently meeting up new challenges by setting up a mode of connection. Evaluation Pizza Hut effectively follows the social media strategies for an up commercial growth reaching out to the public successfully using many popular social media forums such as Twitter, Facebook, YouTube, Vine and its company website("Maximize social media presence", 2015). The invention of the smartphones has also helped the company developing its enterprise apps for reaching out to people very quickly thereby satisfying their needs. The company follows the social media strategies keeping into concern the existing trends prevailing in the news and social media market. It is because of such informative and planned social media presence followed by the brand which has helped it to save substantial advertisement charges. Some around 15,80,000 people like Pizza Huts Facebook page("Maximize social media presence", 2015). The brand's FB page contains commercials, promotional, news announcements, hashtags by celebrities and newsfeeds. Maintaining the similar popularity; 1, 06,000 followers fol low the Twitter account of Pizza Hut. Then come Vine and Instagram, which again is followed by nearly 1, 28,000 members who prefer the posts, pictures, videos and animated GIFS of their fans. The brand also enjoys a subscription from over 13,799 people over YouTube, which marks a steady social media presence for the Pizza Hut. Social Media Audience Analysis With such an evident and strong social media presence; Pizza Hut has directed its services for reaching out to the mass. Its campaigning schemes like The Pizza Hut's My Hut Moment Campaign has introduced several ways oriented towards the improvement of the digital Pizza Hut experience specifically designed for the target audience of the company. During the election period, the brand has been organizing several programs by adopting the non-media practices using social platforms, Web help, PR events, and mobile advertising (Litt Hargittai, 2016). The Company has designed certain apps like The Pizza Hut App, which surrounds the preliminary vision of offering an easy order placement, and delivery mode to the customers. This app is available for download on all Android, iPhones, and Windows phones. The Pizza Hut Catch is another mobile game app designed to reach the custom audience who get access to this app using their smartphones. However to enjoy this game app facilities; one needs to step into a Pizza Hut restaurant making sure that the mobile device you are using is connected to the networking system of the Pizza Hut store you have been to without which this app is not liable to work. This not only provides an entertainment medium to the customers but also help the brand to analyze the number of customers preferring their services. Evaluation Current estimation says that Pizza Hut took into consideration small families and the present younger generation as their target audience. This means that the primary consumers shall comprise of those who come at the age of 18 to 34(Yoon, 2015). The company has divided this class into different groups namely the college students, The Ambitious Working Class, and The Millennial Families. The college students are considered the most pizza loving group and the brand give them the maximum priority as the target audience. They indulge in parties, lead night-0lifestyle, and when it comes to deciding on the food; they readily prefer ordering a pack of Pizza along with the side dishes the brand offers. This is why Pizza Hut also keeps an equal watch over the side dishes along with main pizza item. This is followed by the ambitious working class which forms another part of the media plan, and the brand looks after satisfying their big appetite need at the least price possible. These groups ma inly order pizza items for their office and house parties and form the primary users of the online ordering and social media mode along with the younger generation(Yoon, 2015). Lastly, it is the millennial families forming a part of the company's target audience. Such families prefer to the decision of the mother who is likely to be the target audience of Pizza Hut group whom the company persuades with its small budget big meal facility for making a leap let their children enjoy the delicacies of the brand. Social Media Marketing Analysis The social media marketing strategies adopted by Pizza Hut has helped the brand to stand out as one of the most rated Pizza Restaurants in the United States as well as the entire world. The brand today has successfully been able to carry on with its services because of its ever growing popularity among its target audience who have made all the steps taken up by the brand in conducting its business successful(Armstrong, Delia, Giardina, 2014). From high rating the company page in Facebook till being a stringent follower of the companys Twitter account; Pizza Hut has gained support from its target audience at each and every stance in its taken towards the expansion of its business using the social media marketing schemes. Evaluation Coming to an assessment of the social media marketing efforts of Pizza Hut; first, it calls for mentioning the competitors the brand has in the world market. Though Rated top; but Pizza Hut faces intense competition from its competitor companies like Papa Johns and Dominos which two also deals with the same food item i.e. Pizzas and pasta(Hastings, Angus, Bryant, 2011). The company no more relies mostly on the number of Likes it gets on the social media pages but look out for the number of comments and shares so evaluate the interest and preference of the customers for the brand. Current social media marketing evaluation has estimated that Pizza Hut enjoys a conversion ratio of 1, Amplification ratio of 0.7 and Applause ratio of 11.8 which makes it the leading pizza brand of the world closely followed by Dominos. Ethics Privacy, and Security When it comes to Ethics, confidentiality and safety; Pizza Hut maintains an existing guideline to meet them so as to prevent the company from facing a legal setback at the same time ensuring that both the employees and customers enjoy taking their services. Ethics Ethics: Yum! Brands Pizza Hut maintains compliance with the laws and regulations of their functioning country. It also supports the legal provisions related to the employment practices in regards to working hours and conditions, strictly stating an NO to child labors as well as forced and indentured laborers(Lee Yoo, 2012). There is no indiscrimination followed by the company regarding both recruitment and services. Privacy Privacy: Pizza Hut maintains strong guidelines to protect the personal details that you input when getting registered with the company for availing its services using the mobile app. While placing the order using the app; customers are required to put in the address details for the delivery needs(Wu, Tsai, Peng, 2013). The company has designed the app in such a way that there is no chance of internal theft for stealing the customer details. Security Security: Pizza Hut takes into concern enough strategies for looking after the safety of the customers availing the service by getting registered online. The company provides each of its registered clients with a password which they are supposed to keep confidential for maintaining the security needs(Sheehan, 2014). Social media technologies Pizza Hut has ruled the pizza market with its ever new social media technologies and this time it has come up to formulated partnership with Blinkbox for offering the customers with a discounted film voucher on every order they make. This voucher will be available for use for eight movies (Akser, 2015). This campaign has been taken up by Pizza Hut with the mission of integrating the online and offline strategies providing the customers with an incentive mode using a direct marketing channel. Conclusion All the social media marketing strategies adopted by Pizza Hut helps the company to stand successfully out as the top rated pizza restaurant over the world. With ever new innovative items and additional discount offers; the company has been able to draw the attention of the customers for their product. Hence, the social media strategies adopted by Pizza Hut can never be left un-applauded. References Akser, M. (2015). Social movements and their technologies: Wiring social change.New Media Society,17(7), 1194-1196. https://dx.doi.org/10.1177/1461444815579890a Armstrong, C., Delia, E., Giardina, M. (2014). Embracing the Social in Social Media: An Analysis of the Social Media Marketing Strategies of the Los Angeles Kings.Communication Sport,4(2), 145-165. https://dx.doi.org/10.1177/2167479514532914 Flynn, N. (2012).The Social Media Handbook. Hoboken: John Wiley Sons. Hastings, G., Angus, K., Bryant, C. (2011).The Sage handbook of social marketing. Thousand Oaks, Calif.: Sage. Lee, S. Yoo, S. (2012). Return on marketing investment: Pizza Hut Korea's case.Management Decision,50(9), 1661-1685. https://dx.doi.org/10.1108/00251741211266741 Litt, E. Hargittai, E. (2016). The Imagined Audience on Social Network Sites.Social Media + Society,2(1). https://dx.doi.org/10.1177/2056305116633482 Maximize social media presence. (2015).Dental Abstracts,60(5), e137. https://dx.doi.org/10.1016/j.denabs.2014.08.010 Sheehan, N. (2014). Pizza, Pizza, Pizza: A Competitive Strategy Exercise.Organization Management Journal,11(1), 40-46. https://dx.doi.org/10.1080/15416518.2014.897928 Study on social media and social networking as agents of participatory democracy and civic empowerment. (2013). Brussels. Wu, C., Tsai, Y., Peng, J. (2013). Consumers' Cognition and Satisfaction Level Toward Pizza Hut.Journal Of Applied Sciences,13(21), 4754-4758. https://dx.doi.org/10.3923/jas.2013.4754.4758 Wu, C., Tsai, Y., Peng, J. (2013). Consumers' Cognition and Satisfaction Level Toward Pizza Hut.Journal Of Applied Sciences,13(21), 4754-4758. https://dx.doi.org/10.3923/jas.2013.4754.4758 Yoon, S. (2015). Forbidden audience: Media reception and social change in North Korea.Global Media And Communication,11(2), 167-184. https://dx.doi.org/10.1177/1742766515588418

Sunday, April 5, 2020

Three Architecture Styles Essay Example For Students

Three Architecture Styles Essay In this essay information will be given in order to compare and contrast data about three different styles of architecture. The three styles are Art Deco, Art Nouveau, and Neo Gothic. In order to fully give a clear explanation of these styles, information about architecture will be given first then the three styles will follow with comparing and contrasting points in between. First, to inform about architecture, one must explain what it is. Architecture, referring to building is defined as The practice of building design and its resulting products; customary usage refers only to those designs and structures that are culturally significant Ferrier 20. Someone might say that architecture must appease its intended uses, but must be technically sound, and must convey tasteful meaning. Although some of the greatest buildings outlast their original uses, these buildings now stand not only as beautiful works of art, but as history of our culture. We will write a custom essay on Three Architecture Styles specifically for you for only $16.38 $13.9/page Order now Achievements in architecture show, the true accomplishments of the society in which they were constructed. It is amazing how architecture has blossomed. As technology has grown and people have gained knowledge in the wide array of architecture many different forms have developed. Although we will be looking into only a few, it will be easy to see why people find architecture so interesting. For instance the Art Nouveau style, which became very popular across Europe and in the United States, is an elegant decorative art style, and is characterized by its intricately detailed patters of curving lines. An excellent example of this type of art is the John Hudson Thomas W. L. Locke House 1911, in Oakland, CA Partridge. Art Nouveau is an international style of decoration and architecture. This style spread rapidly. It grew as a reaction to the other excessive academic art revivals that were taking place at the time. At the time artists set out to create a new kind of art. They wanted to have something that would be a total and complete decorative style that combined all arts including, painting, graphics, sculpture, decorative arts, and architecture into an expressive package. The importance of Art Nouveau can not be denied Earl A Powell III, director of the national Gallery of art in Washington DC explains, The Art Nouveau style was self-consciously international. He goes on to say, As interpreted by architects such as Frank Lloyd Wright, the movement in America set the stage for modernism that in turn had a great influence on progressive art and architecture in the United States, Europe, and Japan Partridge. Art Nouveau remained popular until World War I, and was ultimately replaced by the Art Deco style. What is Art Deco? Art Deco is a style of art that was created in hopes of finding something new, something to set things apart from one to another. The Art Deco period began in the early 1900s and ended in the 1930s. The Art Deco name derived from the 1925 Exposition Internationale des Arts Decoratifs et Industriels Modernes, an exposition of modern decorative and industrial arts held in Paris, France Hewitt. Art Deco designers used stepped forms, rounded corners, triple-striped decorative elements and black decoration often. The most important thing about Art Deco is the designs created were always in geometrical order and in simple formats. A good example of an Art Deco Style would be the Empire State Building. The building was completed in 1931-32 and ended the era of Art Deco Skyscrapers. Art Deco is all about machines, mass-production, metal and concrete Hewitt. Like Art Nouveau, Art Deco exploded with peoples interests. In fact the earliest forms of Art Deco exhibited a slight reminder of the previous Art Nouveau movements graceful nature motifs, while in later years geometry and mass take over to concrete what is sometimes referred to as Art Moderne or Streamline Jacobs 5. .u77b8d6871c8f184e38f65e4fd5ed3fd4 , .u77b8d6871c8f184e38f65e4fd5ed3fd4 .postImageUrl , .u77b8d6871c8f184e38f65e4fd5ed3fd4 .centered-text-area { min-height: 80px; position: relative; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 , .u77b8d6871c8f184e38f65e4fd5ed3fd4:hover , .u77b8d6871c8f184e38f65e4fd5ed3fd4:visited , .u77b8d6871c8f184e38f65e4fd5ed3fd4:active { border:0!important; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 .clearfix:after { content: ""; display: table; clear: both; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u77b8d6871c8f184e38f65e4fd5ed3fd4:active , .u77b8d6871c8f184e38f65e4fd5ed3fd4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 .centered-text-area { width: 100%; position: relative ; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u77b8d6871c8f184e38f65e4fd5ed3fd4:hover .ctaButton { background-color: #34495E!important; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 .u77b8d6871c8f184e38f65e4fd5ed3fd4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u77b8d6871c8f184e38f65e4fd5ed3fd4:after { content: ""; display: block; clear: both; } READ: Fashion Boutique Industry of Kathmandu EssayArt Nouveau being characterized especially by sinuous lines and foliate forms, sets it apart from the way Art Deco is characterized by bold outlines, geometric and zigzag forms, and the use of new materials. Like Art Nouveau, Art Deco was created for a newer, fresher feeling. A great way to Characterize the Art Deco style is by saying it is a diverse mix, sharing geometry and simplicity, and often combining lively colors. Unlike Art Nouveau, Art Deco packed up, do to a crash in the stock market in the 1930sHewitt. As Art Nouveau was put out be a new more modern style of art. Just like Art Deco, Art Nouveau infused the world with an elegant style of complexity. Next, a look at the Neo-Gothic style. This style is one that borrowed elements from Gothicism for decorative use. It is generally agreed that Gothic architecture made its initial appearance C. 1140 in the Ile-de-france, the royal domain of the Capetain Kings Religious architecture. The Neo-Gothic style tried to understand the basic principles of Gothicism, and used them. An important moment in the development of Neo-Gothicism is the year 1853, when the hierarchy of the Roman Catholic Church was fully restored in the Netherlands Religious architecture. This year formed the first highlight of a process that had been going on for a few years already, and which was to lead to full catholic emancipation. Individual components in Gothic architecture, such as ribbed vaulting and the pointed arch, had been employed in Romanesque construction, they had not previously received such a purposeful and constant application. The structural value of the gothic rib has been contested, its formal significance can not be overestimated. It served above all to delineate the vaults with a skeletal web that gave to the entire structure an articulation of impressive clarity Religious Architecture. When you are looking at Neo-Gothic architecture it is important to see how the spiritual and mysterious of light is an important element of the religious symbolism of Gothic cathedrals. Neo-Gothic architecture in most cases has a simple rectangular ground plan, with only a small tower at the front facade Religious Architecture. Some say this style was characterized by a purely decorative use of Gothic elements. Between the three styles in which we have discussed Neo-Gothic, Art Nouveau, and Art Deco each is very different in their own ways, but are similar in others. Neo-Gothic has sharp points unlike Art Nouveau, which has many curving lines. These two styles are analogous due to their mysterious darkness and varying lines. Each style is alike in the ways in which they use geometry in each design. Art Deco is said to have streamlines that continue to flow Hewitt Whereas, Neo-Gothic lines seem to come to points and stop. The lines that make up Art Deco and Art Nouveau are very similar in many ways. Their lines seem to have a smooth, constant, flow that looks as if it is never-ending. Art Deco and Art Nouveau are subtle. All three architecture styles have made the bold transition to modernism in America. In conclusion, these three styles are very important to the history of architecture. Each style used another to find its own individuality. So without one you would not have another. Each style adds contrast and flare to one another. Looking back we can see just how important each style is. For instance Art Nouveau added writhing plant forms and an opposition to the historicism, which had plagued the 19th century Partridge. Although there was tension implicit throughout the movement between the decorative and the modern. Art Deco added order. Stepped forms, rounded corners, triple stripped decorative elements and black decoration shows just how Art Deco added to history with order Jacobs. Neo-Gothic architecture added beautiful design to many churches and other buildings. Architecture is something that is often over looked. Its beauty is exquisite. The work that goes into each and every piece of artwork is intense. It shows how much people love what they do and how creative they really are. Architecture is something that people have to have an interest in to really love.

Sunday, March 8, 2020

The US Penal System essays

The US Penal System essays Prison inmates, are some of the most "maladjusted" people in society. Most of the inmates have had too little discipline or too much, come from broken homes, and have no self-esteem. They are very insecure and are at war with themselves as well as with society. Most inmates did not learn moral values or learn to follow everyday norms. Also, when most lawbreakers are labeled criminals they enter the phase of secondary deviance. They will admit they are criminals or believe it when they enter the phase of secondary deviance. Next, some believe that if we want to rehabilitate criminals, we must do more than just send them to prison. For instance, we could give them a chance to acquire job skills; which will improve the chances that inmates will become productive citizens upon release. The programs must aim to change those who want to change. Those who are taught to produce useful goods and to be productive are likely to develop the self-esteem essential to a normal, integrated personality. This kind of program would provide skills and habits and replace the sense of hopelessness that many inmates have. Moreover, another technique used to rehabilitate criminals is counseling. There is two types of counseling in general, individual and group counseling. Individual counseling is much more costly than group counseling. The aim of group counseling is to develop positive peer pressure that will influence its members. One idea in many sociology text is that group problem-solving has definite advantages over individual problem-solving. The idea is that a wider variety of solutions can be derived by drawing from the experience of several people with different backgrounds. Also one individuals problem might have already been solved by another group member and can be suggested. Often if a peer proposes a solution it carries more weight than if the counselor were to suggest it. ...

Friday, February 21, 2020

Weak Form Market Efficiency Essay Example | Topics and Well Written Essays - 4250 words

Weak Form Market Efficiency - Essay Example However finance theory assumes idealistic models for the stock markets and formulates the investor utility functions and expectations accordingly. These models are based on perfect competition and passage of information in an unfettered manner. As Wikipedia (2007) seems to point out, "In economics and financial theory, analysts use random walk techniques to model behavior of asset prices, in particular share prices on stock markets, currency exchange rates and commodity prices. This practice has its basis in the presumption that investors act rationally and without bias, and that at any moment they estimate the value of an asset based on future expectations. Under these conditions, all existing information affects the price, which changes only when new information comes out. By definition, new information appears randomly and influences the asset price randomly. Empirical studies have demonstrated that prices do not completely follow random walk. Low serial correlations (around 0.05) exist in the short term; and slightly stronger correlations over the longer term. Their sign and the strength depend on a variety of factors, but transaction costs and bid-ask spreads generally make it impossible to earn excess returns. Researchers have found that some of the biggest prices deviations from random walk result from seasonal and temporal patterns. In particular, returns in January significantly exceed those in other months (January effect) and on Mondays stock prices go down more than on any other day. Observers have noted these effects in many different markets for more than half a century, but without succeeding in giving a completely satisfactory explanation for their persistence. Technical analysis uses most of the anomalies to extract information on future price movements from historical data. But some economists, for example Eugene Fama, argu e that most of these patterns occur accidentally, rather than as a result of irrational or inefficient behavior of investors: the huge amount of data available to researchers for analysis allegedly causes the fluctuations. Another school of thought, behavioral finance, attributes non-randomness to investors' cognitive and emotional biases". Taking an apposite viewpoint Leverton () states, "Without market fundamentals being able to predict prices, the investor is forced to learn new ways of investing.. Ratios and trend analysis are important to picking a winning portfolio. Subscribers to the adaptive expectations theory believe investors are backward looking in deciding on the correct price to pay for a stock". Realized and expected rreturns from the stock markets have been the subject of intense debate since a long period of time .Several theories suggesting various constructs and factors responsible for determining the returns from the stocks have been postulated thus far.It was not until the late 1960s and early 1970s that a fully-developed, empirically-supported theory of share prices' behavior emerged in the form of the Efficient Markets Hypothesis (EMH).Prior to the development of the EMH , analysts assumed some degree of dependence across successful price changes. Very many efforts were made towards identifying a predictable trading pattern which could be used for chasing profitable deals. From the mid-1950s to the early 1980s, a random walk theory (RWT) of share prices was developed based on the past empirical evidence of randomness in share price movements. RWT

Wednesday, February 5, 2020

I will down load the story that it needs to be taken from Essay

I will down load the story that it needs to be taken from - Essay Example Since its inception technology’s infusion into life has transformed the lives of human beings slowly and steadily and has evolved the human society into its present state- the state which is miraculously poles apart from where the society stood just a few decades ago. This infusion of technology and successive increasing inclination is, however having both good and bad effects upon it adapters. One the one hand there is one school of thought which argues that technology is to ma like blood is to human body. They claim that technology is extremely beneficial and it unending benefits make life extremely feasible for man to live their life. From computing devices assisting man at every unit time to the limitless number of software that do thousands of tasks for man, people argue that there is now way by which such a beneficial invention could be non- beneficial for man. â€Å"Digital technologies have had a profound impact on most aspects of human life. The rapid pace of technol ogical development has given the current generation one of the most fascinating eras in which to live. Technological advances are leading to life changing scientific breakthroughs, new business management paradigms, and a more inclusive and connected global society.† (Baldauf, Stair, 2011) On the other hand there is this other school of thought who argues that technology infusion is gaining a dangerous pace among human beings and it is thus becoming highly dangerous for their own personal lives. People afraid of the dangerous inclination of technology towards man contend that people get so very used to checking their connecting gadgets and their office work all the time that they even tend to forget their meal times and their personal obligations towards their families and friends. It is as if technology infusion has actually taken over their lives and their distractions from their personal lives are not even detectable to them. Others even maintain that the thought of assumin g that multitasking enables more productivity is actually not true. While people think that they actually are multitasking and are getting several tasks done simultaneously they originally are unable to concentrate on even one single task. There is absolutely no task of getting creativity done if one is multitasking and is trying to work at the same time on their Smartphone, laptop and tablet etcetera. People become this much freaks that even the thought of not remaining connected to their gadgets for the sixteen seconds in which the train in which they are travelling passes through a subway is not acceptable to them. The look forward to the passing of those sixteen seconds as soon as possible so that the connectivity to their gadgets is maintained again. â€Å"Technological change is the major source of cultural change in any society.† (Andersen, Taylor, 2007) My view is that over exposure to any thing is not safe and not good for anyone. Thus even the overexposure to techno logy is not recommended. Our personal lives are the most cherished things man has been blessed with. Thus we would be taking advantage of the benefits of technology but should not let them take over our minds and souls for all times. When it comes to the topic of the affects of things on the personal lives of human beings, most of us will readily agree that our family and personal lives should have the utmost importance and should not be neglected at all. Where this agreement usually ends, however, is on the question of whether this dangerous

Tuesday, January 28, 2020

Nursing Paper For The Critique Is On Diagnosing Diabetes Nursing Essay

Nursing Paper For The Critique Is On Diagnosing Diabetes Nursing Essay Introduction This purpose of the document is to critique evidence based nursing paper. The nursing paper chosen for the critique is on diagnosing diabetes (OShea, 2010). Problem as presented by the author (s) The nursing paper provides detailed information about the diabetics, its types, how it is diagnosed, what precautions have to be taken by a diabetic, medicines used and also the different levels of dosages. The paper details the required steps on diagnosis of the disease and the various actions and what steps to be followed to treat the patient. Reason the article was chosen for critique The paper provides practical guide to diagnosing Type 2 diabetes. There are few strong reasons for choosing this paper for critique. The stealth nature of the Type 2 diabetes results in serious complications. Author of this critique wanted to review the latest methods available to effectively diagnose the Type 2 diabetes. This paper provides such methods. The critique author is personally inclined to know more about the cause effects of this disease. The review of this paper provides the window of opportunity to him to understand the deeper issues in Type 2 diabetes. Body / Summary Procedures Methods as used in the article. The paper is an effective treatise on the causes, symptoms and the prevalence of the diabetes in UK. Author followed the secondary research methodology by referring the medical journals and statistical data. Author relies on the statistics to convey the widespread effect of both types of diabetes. The statistics provided by the author are from the secondary sources. In addition to the statistics, author has provided the details on the medical terminologies related to diabetes. Various tables are provided to emphasize the root causes, metabolic syndromes, risk factors associated with the onset of diabetes. A patient case study with appropriate diagnostic questions is provided in the end of the paper to help the reader to understand the steps required in correctly diagnose a patient for diabetes. Summary of important findings as presented in the article This paper is a comprehensive guide on the diagnosis of the diabetes. It provides the practical steps, which a nurse can take to diagnose a patient with both types of diabetes. Apart from providing these steps, the author provides the metabolic syndromes, risk factors, high risk groups, various tests to confirm the patient with diabetes as well as a case study, which provides the practical crystallisation of the details in the paper. Dietary advice and the precautions to prevent diabetes are clearly explained as well. In terms of the statistics, the author has provided relevant statistics to prove the dangers associated with the diabetes. For example, diabetes is the most widespread disease of metabolism, affecting 2.6 million people in the UK. In this study, it was found that 15% of all adults and children diagnosed with diabetes have type 1 diabetes and 85% have type 2 diabetes. In the UK, it is estimated that 10% of adults diagnosed with diabetes have type 1 diabetes and 90% have type 2 diabetes. In 2007-2008, the overall prevalence of diagnosed diabetes in Great Britain was found to be 3.9%. Not all diabetes is diagnosed 15% of people with diabetes may be undiagnosed or not identified on a practice register. Thus, it is important for a practitioner nurse to be aware of the steps in diagnosing the diabetes. The diagnosis can be for a person suffering from acute symptoms as well as from not so clear symptoms. Conclusions related to the problem as presented in the article The paper concludes with a case study, presented with an objective to summarise the discussions in the earlier part. Every step of the diagnosis is discussed in the case study with a context of the theory discussed in the paper to provide help to the practical nurses for accurate diagnosis of both kinds of diabetes. On the prevention of diabetes aspect, in general, all adults with identified risk factors should be screened at regular intervals. It is indispensable that practice nurses have the knowledge and skills to screen patients opportunistically and that they do not undervalue the importance of carrying out the new patient health checks in their consultations. Recommendations to the reader as presented in the article This paper will be beneficial not only to patients who are suffering from diabetes but also for everybody else who are developing symptoms that has been discussed in the paper which are indicators of diabetes. This paper helps to make the readers aware about the complications that they can face due to delayed detection of this disease and also discusses different ways to avoid it. It is suggested to exercise to avoid as well as face the disease. Even for the practical nurses the ways to diagnose, how to diagnose each symptom has been given in detail. If the medical staffs as well as the general public have appropriate knowledge about this disease and its symptoms, then only will they be able to avoid this disease. Like in any other disease, prevention is better than cure in diabetes. Discussion of the reference list review the references used in the article in terms of appropriateness as resources and currency to within five years of the publication date. As mentioned earlier, author of the paper has conducted secondary research to come with this practical guide for the nursing staffs. Various expert resources operating into the domain of prevention cure of diabetes have been leveraged to consolidate the findings. Author has delved upon the official websites of diabetes for building the context of the disease. Appropriate references have been made to the academic sites for an easy to understand explanation of the metabolic syndromes, associated risk factor and groups. Papers from various health organizations e.g. World Health Organization (WHO), National Health Services (NHS) have been referred to quote various relevant statistics. Conclusions / overall critique of the study Is the author clear in his/her presentation of the specific topic and overall purpose? The main purpose of this paper is to make general public as well as nursing staff people aware about diabetes. Author had been clear on discussing the causes, symptoms, diagnosis and the high risk groups. The risk factors, metabolic syndromes have been discussed in detail. Author has provided detailed description of the type of diabetes and the symptoms of both kinds of the disease. Considering that the paper is designed to be a guide for practical nurses for helping them in diagnosing diabetes, especially type 2, it is a successful attempt. All the signs and symptoms of diabetes type 2 are discussed in detail. A table is provided, which describes the advice and targets to prevent complications of type 2 diabetes. One of the tables details the blood glucose levels used in the diagnosis of diabetes blood glucose diagnosis is given. Moreover, author provides the statistics to prove the growing menace of this disease and the high risk groups. Did the reading affirm or contradict your ideas about nursing? Is what you read consistent with what your textbooks present? (support with evidence) The paper successfully affirms the ides of nursing because it provides description about the disease and detailed procedure for diagnosis, which will help the practical nurses to handle the patients well and will help in proper diagnosis of the problem. The scientific principles have been followed in writing this paper. Enough contexts are built for the disease, supported by statistics and evidences. This is followed by the description of diagnostic steps and the appropriate medicine schedule for the affected patients. The paper also provides the prevention mechanism for the high risk groups. The details in the paper are consistent with the nursing textbooks as any disease is described in a similar way. Will the article help you in your future practice as a nurse (nursing implications)? Did the information cause you to rethink how you might perform a certain nursing skill set? This article would help someone who wants to pursue their career as a nurse. The clear description of diabetes and its implications would definitely enhance the knowledge of someone aspiring to be a practicing nurse. The information provided in the paper definitely makes one think of doing a detailed study of disease patient, before attempting to prevent or cure the disease. What important information did you learn? All the major information about diabetes is given in the paper as well as the ways to recognise the symptoms is given in detail which not only help in avoiding the problem but also help in proper diagnosis of the symptoms that are developing. What exactly is the contribution of this work to the nursing profession as a whole? This paper will help a lot to the practical nurses as this will enhance their knowledge about the disease and will help them to diagnose and to give proper advice to their patients for prevention and cure of diabetes. What are your reactions and opinions regarding the article? This paper is very useful to gain knowledge about diabetes, which is a very wide spread disease and it is handy for the patient and the nurses to understand this common disease very meticulously. Does the article raise other issues for further discussion? As this paper deals with the diagnosis of type 2 diabetes, a need is felt that details about type 1 diabetes should have been included as well. More details about diabetes type 1 should have been discussed. The risk prevention of diabetes, exposure to high risk groups, ethnicity being a crucial factor are other issues, which could be discussed for effective prevention of diabetes. Will you recommend the article to your peers? Why? This paper is recommended for any aspiring nurse. It provided appropriate knowledge about diabetes, which can help every aspiring student to be a better nurse and serve the patient with better service. What do you think of this journal as a resource for nurses? Do you think you might subscribe to it? Why or why not? This paper was downloaded from an online journal on nursing. As the journal contains good references on nursing, I would like to subscribe to it.